Research On Visual Image Design Of Guilin Traditional Village Tourism Brand

Under the strategy of Rural Revitalization and the policy of rural tourism,the state proposes to develop rural tourism and create a brand of rural tourism.Traditional village tourism is an important part of rural tourism.Creating a brand of traditional village tourism is conducive to promoting the long-term healthy development of traditional village tourism and rural revitalization.Guilin traditional villages are rich in village culture and natural resources.In recent years,more and more Guilin traditional villages develop tourism.With the increasing number of alternative rural tourist attractions,tourists put forward higher requirements for the creation of Guilin traditional village tourism brand visual image.They hope to see a visual image with local cultural characteristics.However,there are some deficiencies in the visual image design of Guilin traditional village tourism brand.The accuracy of Guilin traditional village tourism brand visual image positioning needs to be improved,the regional characteristics are not significant,and the extraction of tourism brand visual symbols needs to be improved.This paper analyses the existing problems and puts forward corresponding countermeasures:precise positioning of Guilin traditional village tourism brand visual image,highlighting the regional characteristics of Guilin traditional village tourism brand visual image design,extracting typical visual symbols of Guilin traditional village tourism brand,and constructing Guilin traditional village tourism brand visual image.Firstly,in the introduction part,the research background of Guilin traditional village tourism brand visual image design is elaborated,the purpose and significance of Guilin traditional village tourism brand visual image design are put forward,and the research status and importance at home and abroad are analyzed,thus leading to the research theme.Then,the current situation of Guilin traditional village tourist attractions is investigated and analyzed,and nine typical representative Guilin traditional village tourist attractions are selected as research samples.Through the analysis of the current situation and problems of the visual image of the selected samples,the problems in the visual image design of traditional village tourism brand are concluded.Guided by the theories of brand,design and semiotics,this paper explores the meth ods of visual im age design of Guilin traditional village tourism brand.,The visu al image orientation of Guilin traditional village tourism brand is carried out from three aspects:its own re source value,poten tial pers,on alized needs of target groups,and brand advantages with competitors.Understanding the psychological needs of consumers is differ ent from the visual im age of tourism brand of com petitors.The ty pical graphic sy mbols,color symbols a'nd material symbols of Guilin traditional village tourism sc.enic spots are extracted to create the visual im age of Guilin traditional village tourism brand with regional cultural character istics.Finally,the paper exp lores the practice of Gitnkgo biloba scenic spot in Datong Muwan,precisely positioning the visual image of tourism brand,highlighting the regional characteristics of the visu al image design of tourism brand in Datong Muwan Ginkgo scenic spot,extracting typical visual symbols,and shaping the visual image of tourism brand in Datong Muwan Ginkgo scenic spot with re gional characteristics.