Research On The Design Of Traditional Village Visual Image Based On Tourism Brand-

In recent years,the protection and development of traditional villages has received more and more attention.Through the visual image design,a unique visual image has been established for each traditional village,which is one of the ways to promote tourism development in traditional villages.Through the brand visual image design,it can effectively establish a unique brand image and demonstrate a unique regional culture and style.This article takes Changting County Zhongfu Village,a well-known traditional village in Fujian Province,as the research object Through the analysis of the visual image of traditional village brands and the combination of domestic and foreign classic design cases,the historical and cultural resources and the natural environment of Zhongfu Village are studied.In order to enhance the competitiveness of the local tourism industry,a variety of distinctive elements are extracted,the design is concise and clear,and the visual brand image of the tourism brand is easily disseminated..