A Contrastive Analysis Of VI Design In New Media And Traditional Media

The difference between the traditional media and the new media terminal makes the expression of VI very different in the two media.The application of VI in the new media is mainly reflected in the Icon and visual elements or color of mobile terminal APP,such as mobile phones and computers.The application of VI in the traditional media is mainly reflected in the application of magazines,outdoor and television media,and the media used are very different.The terminal form of VI design has been gradually transformed from paper terminal to mobile terminal electronic equipment.The visual presentation content of VI design and the expression form of VI have undergone tremendous changes.With the change of intelligent terminals,the content of ? design has gradually become diverse,and the specific application of VI design is also expanding and updating.Through the comparative analysis of VI design between traditional media and new media,we can see that VI has its own characteristics in traditional media and new media,and there is a big gap in the content and design language of VI design between traditional media and new media.In the VI design of traditional media^Harbin Optical Instrument Factory reshaped the visual identity image of the enterprise,including the name of the enterprise,the logo of the enterprise,the requirement of use and the scope of application.The VI design of Harbin Optical Instrument Factory in the new media mainly includes the design of the home page of the enterprise website,the application of logo in mobile advertisement and the VI design specification,as well as Harbin.VI application of scientific instrument factory overall unified and serialized visual image design.Through the comparative analysis of the ? design in the two media,it is found that the design performance of the two media is different,but the internal design principles and the core of the design are the same.Although the presentation and design methods and production processes of the ? design in the two media are very different,the two media are the presentation media of the VI visual design.