The Research On The Communication Innovation Of Domestic "New Mainstream Films"

In recent years,China's film industry has witnessed rapid development,and the proportion of film industry in China's cultural industry has been increasing.The main melody film has reached a new stage.The new mainstream film not only inherits the fine tradition of the main melody film,but also integrates many excellent movies at present.This paper mainly discusses the innovative development of the new mainstream film in the form,channel and content of communication from the perspective of the "new mainstream film" and the inheritance and development of the main theme film,and explores the deep-seated reasons for the innovative development of the "new mainstream film" communication.Chapter 1 firstly combs the innovation of the new mainstream film communication form in China;Chapter 2,with the innovation of the communication channel of the new mainstream film made in China,and in view of the media environment characteristics in the mobile Internet era,analyses the current situation of the domestic"new mainstream film" in the social media communication and network distribution;Chapter 3,the innovation of the dissemination content of the domestic "new mainstream film" and discovers the "new mainstream".Chapter IV explores the reasons for the innovation of domestic "new mainstream movies" in terms of content,media,and national policies.Chapter V reflects on the dilemma of overseas communication of domestic "new mainstream movies" in order to find out the reasons for the innovation of domestic "new mainstream movies".It can provide some thoughts for the propaganda of "new mainstream movies" and the development of Chinese film industry in the future.