The Creation Of Traditional Cultural Tourism Brand Image

This thesis is based on the master's graduation design work "Zhongshan Ancient Culture Tourism Brand Image Design".The content of the thesis elaborates and deduces the design and creative process of the graduation work.It is also the thought of the two-and-a-half-year postgraduate study career.Induction and summary.Dingzhou City,Hebei Province is the source of ancient culture in Zhongshan.It is an important city in the ancient civilization of northern China.It was once an important political,economic and cultural gathering place in history.After thousands of years of tempering,it gradually derived a regional culture with distinct northern national characteristics.-Zhongshan Culture.The ancient Zhongshan Kingdom was founded by the Baidi people of the nomadic nation who were entrenched in the northern part of China.After years of baptism,the Zhongshan State was destroyed,and the Zhongshan State changed several times.As a city in Dingzhou City,Hebei Province,which gave birth to Zhongshan culture,It has continued the national cultural characteristics of the Zhongshan State.Under the inheritance and promotion of countless generations,the Zhongshan culture has gradually become more eye-catching,and has attracted more attention.Dingzhou City is currently vigorously developing the tourism industry,hoping to promote economic growth and prosperity through the progress and development of the tourism industry.However,there is still a lack of a systematic and mature tourism brand image,and through the promotion of this visual image,Improve the popularity of Dingzhou Ancient Zhongshan Culture in the surrounding areas and beyond.This paper is divided into five chapters.The content of the first chapter mainly introduces the background of this topic,the research reasons,value and significance of the topic,and conducts research on similar tourism culture brands at home and abroad.The second chapter first explains the concept of Zhongshan cultural tourism image design,and then conducts multi-angle,wide-dimensional and more three-dimensional art research according to the specific domestic and international tourism image design cases.The third chapter expounds the author's creative ideas,preliminary preparations,and the extraction of the graphic design elements of Zhongshan ancient culture.The fourth chapter is to show the author's creative practice process,design plan,and practical examples of design applications.The fifth chapter summarizes the selected topics and draws theoretical research results.