Study On The Cultural Value Of Visual Image Of Textile And Clothing Brands In The Republic Of China

Brand visual image is the embodiment of brand culture connotation and the bridge of cultural output to consumers.The visual image of contemporary brand is not limited to being a material symbol,but is endowed with higher aesthetic value and cultural value,and becomes a spiritual symbol on behalf of the brand.The visual image design rooted in national culture is the embodiment of cultural soft power in our country,which represents national self-confidence and cultural self-confidence.Since the 40 years of reform and opening up,China's textile and garment industry has developed rapidly,expanding its scale and increasing its import and export volume.However,due to the lack of attention to brand image,most of them choose to apply the ready-made model,resulting in spinning as a whole.The visual image design of the woven garment is all the same,and there is still a big gap between the brand's share and the western developed countries.The period between the Republic of China and the contemporary Chinese and Western culture and the great integration period of the Chinese and Western cultures,and thus the changes of the political and economic and social life of the Republic of China,and the development of the commercial art of the Republic of China,analyzed the time characteristics of the visual image design of the textile and clothing brand in the Republic of China.It is of great significance to the development of the visual image design of the contemporary clothing brand.Based on the historical background of the Republic of China,this paper discusses the interaction and interaction between the visual image design of the textile and clothing brand and the social politics,theeconomy and the cultural ideology,and analyzes the design method,artistic style and cultural value of the visual image of the textile and clothing brand in the Republic of China.On the "Wen" in the Thought of Chinese Socialism with Chinese Characteristics in the New Era of Xi 'an Taking self-confidence as the guiding ideology,this paper deeply studies the cultural value of the visual image of textile and clothing brands in the Republic of China,probes into its enlightenment to contemporary design,and analyzes the existing problems of contemporary clothing brand image and many reasons.In view of how to better establish the clothing brand image,how to better dig into the essence of traditional culture and art in the visual image design,and then form the artistic design spirit and style with national characteristics of our country.The development strategy,design principles and methods of textile and garment brand visual image design are put forward.The optimal expression of contemporary Chinese design is the return of nationality,and the search for a visual image with Chinese characteristics is an urgent problem to be solved.Through combing and discussing the cultural value of the visual image design of the textile and clothing brand in the Republic of China,this paper hopes to provide a possible perspective for solving this problem.