Research And Practice On The Cultural Image Of Laozi In Laojun Mountain Of Xinjin

Taking Laojun Mountain of Xinjin as a cultural landmark and a research object,this paper,based on the vision of Taoist image culture and the expression of contemporary visual communication design,deeply explores Laozi culture and representative image art,and comprehensively interprets the famous "Laozi eighty-one image".In order to activate the design of regional cultural tourism and characteristic cultural tourism products in Xinjin region,the author integrated and innovated the visual blueprint of the book “Jin Que Xuan Yuan Taishang Laojun eighty-one chemical illustrations” and “Gansu Pingliang Longtong Mountain Huangcheng Laojun building murals”.Laozi culture and image are unique IP symbols in the Xinjin cultural tourism industry,which can enrich and improve the inner cultural image of Xinjin city,and at the same time contribute to the long-term goal of Chengdu to build a world cultural city,and thereby obtain the corresponding development and improvement of the city's overall tourism and economic industries.This paper is composed of five parts: the first chapter mainly expounds the research background,purpose and significance,content and methods,and innovation points of this topic,and has a global plan for the whole research process.The second chapter mainly discusses the regional characteristics of the city of Xinjin county,and conducts in-depth research and discussion from the three aspects of its major scenic spots,characteristic industries and the current situation of Laojun Mountain scenic spots.Find the fusion point between Laozi Taoist image culture and urban regional culture.The third chapter mainly expounds and analyzes the historical background,the story content,the source of versions and the elements of Laozi image.The fourth chapter mainly discusses the author's practice of cultural innovation design,combining Taoist cultural elements with modern visual expression to carry out the illustration of cultural creation and peripheral product design.The last chapter summarizes the process of the author's theoretical research and design practice.