The Application Research Of IP Image In Wangting Rural Tourism Brand Image Design

The government will vigorously develop rural tourism as an important measure of the country’s rural revitalization.Nowadays,rural tourism has gradually become the leisure life style of modern city people.However,most of the rural tourism projects and its brand image are homogenized,and the brand image can not meet the growing aesthetic demand and consumer demand.Ip Image is a virtual role image,but also a graphic language for brand communication and the vitality of the visual image system.It has a vivid,full of personality of the visual image,can effectively close the distance between consumers and brands.The introduction of brand IP image design will make the brand value get a good promotion.Wangting is a southern town in the Xiangcheng district of Suzhou in Jiangsu Province.In recent years,the local government has stepped up the promotion of its rural tourism brand.This topic aims at constructing the IP image design system for Wangting rural tourism brand,and making IP image design one of the most important aspects of its brand promotion.First of all,the author of Wangting Rural Tourism Brand and similar competitors in-depth research,and analysis of the existing brand image design problems,in order to build its story-based creative strategy and diversified promotion strategy.Secondly,by fully excavating the cultural characteristics and brand stories of Wangting rural tourism,the IP image design prototype with local characteristics is extracted.In addition,by means of two-dimensional Graphics,three-dimensional devices and four-dimensional dynamic images,the image communication discourse of the application part of Wangting rural tourism brand image design is constructed with various rhetoric methods of visual language.Thus,the establishment of consumer loyalty to Wangting rural tourism brand.Finally,I hope that the IP image can be molded and diversified application can improve the recognition of Wangting rural tourism brand image,but also hope to provide meaningful reference for other rural tourism brand IP image design.