Study On Public Opinion Guidance Of Emegrncy Events In The Big Data Era

The concept of public opinion guidance has very Chinese characteristics,public opinion guidance is an important part of China's social innovation,and it is a major event for "rule the country,and ensure national security".Through the study of the practice of public opinion guidance,it has been found that public opinion guidance work of emergency events is the most difficult,and the ability requirement is the highest,but the effect is most obvious,and the effect on social development is also most obvious.In addition,we are currently in the era of big data.Therefore,this paper has chosen to conduct a detailed study on public opinion guidance of emergency events in the big data era.The article found that the traditional public opinion guidance has changed in the big data era based on the study of the transform between the public sentiment and the public opinion.The public opinion guidance in big data era includes three parts:public sentiment management?public opinion guidance and the evaluation.So,in order to achieve a comprehensive and in-depth study of the public opinion guidance of emergency events in the big data era,the article make a detail analysis of the challenges and opportunities of public opinion guidance in the big data era,and summarized the problems of public opinion guidance in the big data era.The article has put forward many countermeasures of the public opinion guidance in the big data era.The study made a detail analysis of public opinion guidance.First of all,the study do an analysis of the challenges and opportunities of public opinion guidance,and found that there are three challenges of public opinion guidance in the big data era.Firstly,the big data brought a big change in public sentiment management,therefore the changes has increased the difficulties of the public sentiment management.Secondly,the big data brought a big change of the media technology,the changes has brought a new change of public opinion guidance.Thirdly,the big data has changed the evaluation,the evaluation will have new requirement.But every corn has two sides.The article also found the opportunities of the public opinion guidance in the big data era.The article found that the big data technology has great useful to improve the abilities of public sentiment management,public opinion guidance and the evaluation.In addition,the study summary the problem of the public opinion guidance in the big data are,the study draw the conclusion that we pay too much attention on the monitor the public sentiment but pay little attention on the public sentiment warning,the management mechanism of public opinion is too complicated,and the methods of the public sentiment management exist many problems.As the main force of public opinion guidance,the government and the media also have flaws in the guidance of public opinion.The mismanagement of government's information,and the loss of media news reports have all seriously affected the effectiveness of public opinion guidance.And the unclear division of labor and unsound mechanism constitute the crux of the evaluation.In order to effectively promote the development of emergency events and public opinion guidance in the big data era,the study integrates the challenges and opportunities in the public opinion guidance,the study has put forward some advice to promote the development of public opinion guidance in the big data era.The author thinks that we should start from the three links of public sentiment management,public opinion guidance,and the evaluation.First of all,we must establish the big data public sentiment management thinking,improve the big data public sentiment management mechanism and improve the big data public sentiment management methods;Secondly,we must establish a guidance mechanism for big data public opinion,improve media reporting capabilities in the big data era,and use big data to enhance the effect of public opinion guidance;Finally,we must make full use of big data,establish a scientific awareness of evaluation,establish a sound assessment and evaluation system.In a word,we should make full use of public sentiment management,public opinion guidance and the evaluation.we should avoid the challenge and seize the opportunities to solve the problem of public opinion guidance in the big data era.