Research On Public Crisis Public Opinion Guidance In The New Media Era

After the occurrence of the “Oriental Star” shipwreck on 2015 June 1,the public opinion guidance of the government was discussed in industry and academia areas.Based on the problems of the new media public opinion guidance from the event of the “Oriental Star” shipwreck,the dissertation is divided into five chapters including introduction,related concepts and theoretical basis,the problems of the new media public opinion guidance and causal analysis,public opinion guiding strategies of public crisis and experience analyzing in the classic events at home and abroad,government public crisis public opinion guiding strategies in the new media era.In Chapter 1,it is believed that the risk society has led to the frequent public crisis,and the technological revolution has led to the public opinion guidance.Thus the government requires to strengthen the management of the new media,which makes the discussion of the public opinion guidance in the new media era have important and positive value.Moreover,the research significance of the dissertation is analyzed from the theoretic and the practice.Then relevant literature at home and abroad is exhaustively collected and collated.The research contents and methods are also proposed.Chapter 2 firstly studies the theory of public crisis management,states the characteristics and types of public crisis,and introduces the theoretical model of public crisis management.Secondly,the concept and the theory of new media are studied.At last,the concept,characteristic and theory of public opinion are also introduced.Chapter 3 reviews the occurrence of the “Oriental Star” shipwreck at first.Based on the statistical analysis on the summary of the report of the new media,there are several problems in the new media public opinion guidance.On the one hand,there is room for the improvement of the official new media public opinion guidance.On the other hand,the professionalism of the news public opinion of the social new media needs to be enhanced urgently.At the same time,the main reason for the problems can be summarized as the limitation of the social new media's own resources because of the uncertain development trend of the official new media.Based on the case study of two countries in the United States and Japan,Chapter 4 summarizes the experience of public opinion guidance in the public crisis in the developed countries.Chapter 5 concludes some research achievements as follow.Firstly,the public crisis public opinion guiding mechanism of new media should be perfected.The new media government public opinion have to guide the construction of command mechanism,monitoring mechanism,early warning mechanism,feedback mechanism and accountability mechanism,which provides mechanisms for the public opinion guidance.Secondly,the methods of the new media public crisis public opinion guidance should be mastered,including the methods of authority leadership declaration,government work description,audience emotional counseling and media coverage infection.At last,the improvement and the development of the public crisis public opinion guidance ability in the new media era for the government and the official media are investigated from the perspective of improving the public crisis public opinion guidance ability of the government's new media.