Analysis Of The Status Quo Of The Consumers' Rights Protection Consciousness In Rural Areas

As the living standards of farmers continue to increase,rural consumers have gradually become the main consumers of the market.However,the rural consumption environment is not optimistic.In recent years,many illegal operators or businesses have shifted the "position" of counterfeit and shoddy products to the countryside,making the countryside a dumping point for many "elimination of waste products." This phenomenon not only disturbs the good market economic order,but also brings great harm to the lives of farmers and the development of industry and agriculture.This paper believes that understanding and improving the awareness of rural consumers' rights protection is the key to solving the problem of rural consumer rights protection.Therefore,in order to understand the awareness and influencing factors of rural consumers' rights protection,the rural areas of Shijiazhuang City,Hebei Province were used as survey sites,and the questionnaires were designed from five aspects: personal background,consumer rights awareness,consumption habits,infringement and rights awareness.Rural consumers surveyed at the age level,using a variety of data mining methods to analyze the questionnaire data,and put forward targeted suggestions for relevant departments,in order to improve the awareness of rights protection of rural consumers and create a healthier and more stable consumer market for the rural areas..The survey used multi-stage sampling and was divided into five phases.In order to understand the basic status of rural consumer rights protection,the relationship between consumption infringement types and consumption locations,consumer goods,different factors affecting farmers' awareness of consumer rights protection,and farmers' suggestions on consumer rights protection,descriptive statistics are used in this paper.Association rules,decision tree model,structural equation model and data mining method of text mining finally concluded as follows:(1)Farmers' perception of consumer rights protection knowledge is generally low.(2)The concept of peasant consumption is unreasonable.(3)The protection of rural consumer rights is not sound.(4)Farmers' awareness of consumer rights protection is weak.On the basis of this conclusion,the following suggestions are made to the relevantdepartments and rural consumers themselves:(1)Conducting reasonable and effective publicity and education on consumer rights protection for rural consumers.(2)Guide farmers to establish a healthy consumption concept and strengthen supervision of the rural consumer market.(3)Improve the security system for rural consumer rights protection.(4)Improve the legislative mechanism suitable for rural consumer rights protection and focus on protecting consumers.(5)Raise awareness of consumer rights protection and become a new type of farmer.