Research On Public Opinion Guidance Of Local Government In The Age Of Self-media

In the era of Self-Media,the traditional pattern of information dissemination dominated by the government has undergone tremendous changes.The new characteristics of Self-Media dissemination,grassroots,instantaneous,fragmented and disordered,have brought new challenges to the guidance of government public opinion.But at the same time,it has given new meaning to the guidance of government public opinion.Therefore,the government should adapt to the new situation and the new changes actively,also innovate and upgrade guidance methods,so as to remain invincible in the era of Self-Media.From the perspective of Hangzhou,which is the forefront of Internet development and has a very active public opinion field,this paper uses data analysis,comparative analysis and case analysis to analyze the realistic environment and the main problems existing in the work of public opinion guidance in Hangzhou at present.The specific strategies of practical and innovation are coming up from the following three aspects,strengthening management to enhance the guiding force,establishing rules and regulations to enhance the preparatory force and building a platform to enhance transmitting power.This paper has certain realistic values,which provides ideas for other local governments to improve public opinion guidance.