Study On The Influence Of Government Public Service On The Choice Of Demand Policy For Tea Enterprises

The creation of public brands in the tea area can promote the continuous development of the local tea industry.Due to the incomplete non-exclusive and non-competitive nature of regional public brands,the tea companies will have a “free rider” phenomenon during the development process.Therefore,government public services are particularly important for the development of public brands in agricultural products.At present,local governments have recognized the importance of government support in the development of public brands in the tea region,and have introduced a series of support policies.However,due to differences in their endowment characteristics,different tea companies are unable to effectively satisfy policy public services.Based on this,this paper starts from the related concepts and theories of tea enterprises' support policy demand,relies on the government's public service related theory,and based on the survey data,understands the policy needs of Jiangxi tea enterprises in the perspective of public brands in the “four green and one red” region of Jiangxi Province.In the case,the multi-logistic method is used to analyze the impact of the current public planning,supervision and regulation,service guidance,marketing and other public services of the local government in the tea area on the selection of support policies for tea enterprises.Suggestions for optimizing government public services: First,optimize policy support priorities,focus on project support;second,improve infrastructure construction and regional public brand rules and regulations;third,improve brand supervision;Fourth,provide service guidance;expand sales channels.