A Study On The Orientation Function Of Ideological And Political Education Of The Reader

Effective play of Ideological and political education in the new era must pay attention to the status and role of mass media carriers.With the progress of science and technology and the change of social life style,people put forward higher requirements for the ways and methods of Ideological and political education.On the other hand,the negative effect of economic globalization makes the cultural environment of Ideological and political education more and more complex,which affects the effective exertion of its guiding function.The choice of the carrier of Ideological and political education must bear the ideological and political education concept and transmit core values to the educatees.Since entering the new era,the role of mass media in cultivating and Practicing Socialist Core values,disseminating positive social energy and leading social fashion has become increasingly prominent.The realization of the guiding function of Ideological and political education requires educators to guide the educated through appropriate educational means and methods,so as to achieve the overall effect of meeting the educational objectives and conforming to the orientation of social development.As an important carrier and intermediary of Ideological and political education in the new era,mass media carries the content,objectives and functions of Ideological and political education,and is a bridge and link to connect educators and educatees to achieve good communication.The TV program Reader enriches the ways and methods of Ideological and political education,carries the information of Ideological and political education concepts and objectives,and its ideological and political education orientation function is self-evident.It is imperative to attach importance to the status and role of mass media in the process of Ideological and political education,especially to the ideological and political education-oriented function of Reader-to-Reader,which is widely recognized and accepted by educatees.In the process of Ideological and political education,Reader is an excellent cultural TV program,which carries important ideological and political education information with its novel and interesting form and rich and diverse content,and infects different groups of audiences to consciously enter the narrative,identify with and accept the values transmitted by the program.In addition,the host's unique personality charm,profound humanistic feelings and rich stage communication skills directly attract the audience.The guiding function of Ideological and Political Education of Reader is embodied in value-oriented function,goal-oriented function and behavior-oriented function.Based on the concepts of the function of Ideological and political education and the guiding function of Ideological and political education,this paper analyses the influence of Ideological and political education.This paper focuses on the value-oriented function,goal-oriented function and behavior-oriented function of the guiding function of Ideological and political education embodied in the program Reader.This paper systematically analyses the relationship between the guiding function of Ideological and political education and the program Reader,and expounds the successful experience of the program Reader in the development of other similar cultural programs.