Research On Local Governments' Response To Online Public Opinions In The Era Of We-media

The popularity of sina weibo and WeChat marks the arrival of the era of "we media",which changes the information transmission mode of traditional media and gives everyone the right to speak,and makes the influence of online public opinions increasingly powerful.With the improvement of the living standard,the problem of food and clothing for the public has been properly solved,and the people gradually turn to the pursuit of improving the spiritual level of living standard,and the awareness of rights and rights protection has also been gradually enhanced,and the measures and mechanisms of local governments to deal with online public opinion events concerning the people's livelihood have also undergone great changes.How to make good use of the "double-edged sword" of online public opinion and how to deal with online public opinion events quickly and reasonably have become the difficult problems that local governments must solve to improve their governance ability,optimize the social governance model and establish a good relationship between the government and the people.Through the research on this subject at home and abroad to summarize the present situation and the results,the understanding of the various local governments to the media age different definitions and the research direction of network public opinion,illustrates the characteristics of the media era network public opinion and the media,the relations between and among local governments and the network public opinion and local government response to the necessity of network public opinion.Through the enumeration of the local government response network public opinion,comparing the positive and negative cases through to our country local government response to the current measures of network public opinion research,find out its achievements and unreasonable way,on this basis,summed up the local governments deal with the problems existing in the network public opinion measures,and analyzes the causes of these problems.Based on the case,Suggestions are put forward to improve local government measures to deal with online public opinions,centering on the life cycle theory,"spiral of silence" theory and selective contact theory.Provide theoretical and practical basis for local governments to deal with online public opinion events in the era of we-media.