Research On Problems And Countermeasures Of Government Wechat In Qichun County,Hubei Province

The development of government Wechat is short,fast and quantity,and its achievements are remarkable.However,in the process of development,there are still many problems such as "official-based" thought and "following the trend" thought,and a large number of "zombie" Wechat public numbers appear.At present,the main operations of Wechat Public Number are mainly distributed in universities,traditional media,big cities and municipal governments.There is almost no research on government affairs Wechat of district and county governments,but the number of Wechat at district and county level is far more than that of city level.The study of Wechat at district and county level has more practical and far-reaching significance for guiding the development of Wechat at district and county level.Under the background of the implementation of the "pipe laying service" in the country,in order to better explore the phenomena and rules of the operation and management of government WeChat,further promote the transformation of social management to social governance,and promote the in-depth transformation of "Internet + government services",this article takes the government micro signal Qichun network as the research object,and through in-depth interviews,website backstage data,and WCI index,finds that As one of the top ten government micro-signals in Hubei county and district system in 2018,QiChun Network has made great efforts in information dissemination,micr,function and positioning of micro-message,content arrangement and influence.It has updated no less than 30 articles in a week.The platform is mainly based on information,with an average of 1200 words per article,an average reading number of 2721,and the WCI index in the top 20 in Huanggang City.However,it is still unavoidable to avoid such problems as unclear development orientation,unclear content orientation,low frequency of information publishing,only publishing without interaction,singlecontent,serious homogeneity,incomplete function plate,insufficient platform promotion and publicity,etc.These problems lead to a common phenomenon of Qichun's development process with many government Wechat public numbers: only regard government Wechat as a media tool for publishing information and publicizing to the outside world,ignoring the development of government service of Wechat.The reasons for the above problems in the operation and management of Qichun Network are that the Propaganda Department of Qichun County Committee has developed the government affairs Wechat for a short time and followed the trend seriously;the official-based thought is serious,and the service consciousness has not changed;the lack of Internet operation thinking;the lack of simplified administration and decentralized power;and the lack of professional operation agencies and personnel.Through studying and researching the government Wechat and the new government media in developed areas at home and abroad,it is found that both excellent Wechat public numbers and new government media attach importance to the quantity and quality of information release,and the information is centralized at 4-6 a.m.and 21-22 p.m.,Pay attention to the timeliness and interaction of information.All news and government services are based on the needs of users and take meeting the needs of users as the first priority;Attention should be paid to the construction of organizations and talents,the establishment of professional institutions,the provision of professional personnel,and the overall responsibility for management and operation,so that urgent and important information can be released in a moment.Through learning and learning from the domestic and foreign government affairs Wechat and new media,the article suggests that Qichun County government affairs Wechat should do the following in the future development process: accurate role orientation,Optimizing Government service,taking satisfying users' needs as the first priority,constantly optimizing information content,constantly improving their own rules of publishing information,learning the publishing,marketing and management systems of advanced regions,formulating replication rate of messages,complaint feedback system,etc.,and establishing channels of communication with users;high-frequency interaction and communication,improve user stickiness,give appropriate rewards to the operators of government Wechat,punish the poorer sectors,reward the good and punish the bad,and keep the good behavior;Learn from all sides,train the thinking of Internet operation,regularly carry out business training,learn how to optimizeranking by using SEO,cooperate with other social software to pay for promotion,and establish necessary links with traditional media such as TV,newspaper,radio and so on;developing new functions to meet the diverse needs of the masses,designing and opening government service columns,upgrading the content of cooperative services again by various departments of county committees,incorporating public service projects into the scope of cooperation,and opening "one-stop" services as the ultimate goal of efforts;strengthen the construction of institutions and personnel,enhance the professional operation ability,train a number of specialized institutions and personnel,and establish a mature and scientific management service system.