Research On The Influencing Factors Of The Public Satisfaction Of Mobile Government Service In Third-party Platform

In recent years,with the promotion and popularization of mobile communication technologies,the scale of Internet users and the number of mobile Internet users in China have continued to grow.The rise of the mobile Internet and the promotion of public demand have made mobile government a new darling of e-government and digital governance.In addition to the current government microblog,government WeChat,government client,another development trend worthy of attention is the rise of third-party platform mobile government services represented by “Alipay City Service” and “WeChat City Service”.The "Internet + City Service" based on the third-party platform has become prominent and has become one of the mainstream development trends of China's mobile government.Based on the combing of relevant documents such as mobile government and user satisfaction factors,this paper requires eight variables by being determined the research institute based on the information system success model,trust theory,network externality theory and user experience theory,and combined with the characteristics of Alipay city service.The eight variables includes platform advantages,platform trust,information quality,system quality,service quality,network externality perception,user experience and satisfaction,combined with the relevant literature of previous studies,the paper raises the research hypothesis and theoretical model.Then use the existing maturity scale to manipulate the research variables and design a questionnaire for investigation.Descriptive statistical analysis,correlation analysis,regression analysis and mediation effect test of valid data were performed by using SPSS24.0 software to verify the hypothesis and model of this paper.The research result shows that platform advantage,platform trust,system quality,service quality,and network externality perception all positively affect user experience.Service quality and system quality have the greatest impact on user experience;platform advantage,user experience and network externality perception are both Positive impact satisfaction,in which platform advantage and user experience are key influencing factors;user experience has a mediating effect between platform advantage,platform trust,systemquality,service quality,network externality perception and satisfaction;information quality has no significant impact on user experience and does not affect satisfaction through user experience.