Study On The Disposal Strategy Of The Grass-root Government To Deal With The Internet Public Opinion By Using "Micro Blog & Wechat & Client"

In the era of mobile Internet,"micro blog & Wechat & client" gradually becomes the distributing center and amplifier of network public opinion.In order to win this smokeless war of the cyber-public opinion,"micro blog & Wechat & client" needs to be made good use of.The paper investigates the shortcomings of the grass-root governments in applying the "micro blog & Wechat & client" to deal with network public opinion,and proposes creating Omni Media Matrix,providing "ITC"(Interactive Three Centre)services,joining the group,and improving the path of success through questionnaires,statistical analysis,case analysis.Chapter 1 is the introduction part of the article.It introduces the background,significance,literature review,research content,research methods and innovations of the thesis writing.Chapter 2 introduces the relevant concepts and theoretical basis.It expounds the concept and characteristics of network public opinion,it also gives opinions on responses to network public opinion.It introduces “micro blog & Wechat & client”,and expounds the advantages of “micro blog & Wechat & client” in network public opinion governance,as well as the necessity for it.It expounds the concept of grass-root governments.It introduces the theory of agenda setting and group polarization.Chapter 3 analyzes the current situation of the use of the "micro blog & Wechat & client" by the grass-root governments through statistical data,and summarizes the problems of the construction for the "micro blog & Wechat & client" at the grass-root level.It analyzes the problems existing in the grass-root government departments in dealing with public opinion through case comparison.It analyzes deficiencies of the public responsiveness of the grass-root government's officials through questionnaire survey.Chapter 4 analyzes the problems of dealing with network public opinion for the grassroots-government using “micro blog & Wechat & client”.Chapter 5 proposes specific countermeasures.