Research On The Problems Of Customs Network Public Opinion Crisis Management

In recent years,the rapid rise of network new media has had an increasingly important impact on social life.Many tiny "sparks" of public opinion,spread and catalyzed by new media platforms,quickly evolved into a "conflagration" of public opinion crisis.Chinese government departments are faced with great challenges from online public opinions to public management.With the development of economy and society and the increase of external communication,China's customs,which shoulders the supervision and management responsibility of entry and exit,is increasingly concerned by the public and influenced by online public opinions.In all kinds of public opinion crisis events,the public opinion response and crisis management of the customs have exposed a series of problems and deficiencies,and caused damage to the law enforcement activities,public image and social credibility of the customs.How to manage and respond to the public opinion crisis in the new media era is an important issue that customs public management urgently needs to solve.Based on the macro theoretical perspective of public management,this paper starts with the analysis of the characteristics of new media and online public opinions to comprehensively sort out the influences of online public opinions on both positive and negative aspects of customs management.And summarize and analyze the predicament of customs public opinion crisis response management.Through the customs network public opinion crisis management,sums up the characteristics and the specific analysis about the customs of network public opinion in public crisis management,problems and problem causes were analyzed,and on this basis,based on the principle of network public opinion crisis management to deal with,put forward the construction of network public opinion under the view of public management customs public relations crisis management mechanism,and combined with relevant cases,analyze the practical problems reflected by the case of network public opinion from the customs the experiences and lessons of public crisis management,for the perspective of public management of the construction of the network public opinion public relations crisismanagement mechanisms provide further facts to support.