| The Fourth Plenary Session of the Nineteenth Central Committee of the Communist Party of China adopted the decision that China will build a mainstream public opinion pattern of online and offline integration,internal publicity and external publicity linkage,and establish an all-media communication system that is based on content construction,supported by advanced technology,and guaranteed by innovative management.Improve and innovate positive publicity,improve the public opinion supervision system,and improve the guidance mechanism for major public opinion and public opinion for emergencies.In the construction of an all-media system,the professionalism and professionalism of the new policing media will play an irreplaceable role.With the information release of the new policing media and the social services of online affairs,it can effectively draw closer to the masses.Distance to better guide the public.The mode of "Internet + government" has a long history.Since the official micro-blog was opened in Taoyuan County of Hunan in 2009,as of June 2019,the statistical report on China’s Internet development shows that micro-blog has 139 thousand government agencies accredited by Sina platform,and 31 provinces(autonomous regions and municipalities)have opened all the government agencies,micro-blog,WeChat City,the total number of users has reached 620 million,and China has 31 All provinces(districts and cities)have opened wechat city services;297 prefecture level governments of China have opened new media communication channels such as "Two tiny one clients",with an overall coverage of 88.9%;China’s online government service users reach 509 million,accounting for nearly 60% of all Internet users,and the use of new government media services has become the daily operation of Chinese people.As one of the most important government affairs new media,the police new media is often in the front line of events,which is responsible for guiding and resolving conflicts.In recent years,hot events related to the new police media have emerged continuously.The social aggregation of various social contradictions and conflicts has continued to increase during the period of social transformation.Emergency incidents frequently involve the police and have a strong sensitivity.The new police media not only have departments that have been properlyhandled to establish a good image,but also lack of coping ability to trigger a second crisis,which ultimately damages the credibility of the department.The situation it faces has certain universality and difficulty.The quality and requirements of media operations are also higher than other government media.The conclusions obtained with the new police media can have a certain generality.On the other hand,the public security department plays the role of negotiating and maintaining public order in all kinds of major events,and the situations and problems it faces are often experienced by most government affairs media.This thesis combines quantitative analysis methods such as questionnaire surveys and statistics with qualitative research methods such as in-depth interviews and case analysis on the basis of journalism and communication theory,with the help of statistics,management,marketing and other related discipline theories.On the one hand,conduct on-the-spot investigations and interviews with relevant personnel of the public security new media departments in Weifang and Binzhou to obtain certain information and summarize the current operation process of the police new media department.In addition,it conducts case studies on the current high-quality police new media platforms on the Internet,and draws lessons from operational problems and experiences.On the other hand,the questionnaire is used to obtain data,and the SPSS is used for quantitative analysis.The above two methods are used to obtain the problems of the new police media.According to the existing problems,the causes of the participants and the media environment are found.The most important thing is to start from the problems obtained by data analysis and interviews,take the right measures,and propose the optimization strategy of the new police media in the current environment.This thesis is mainly composed of eight parts,the seven parts are as follows:As the first part,the introduction briefly introduces the relevant background and research process used in the research of this thesis from six aspects: research background,research purpose,research review,research significance,theoretical basis and definition of related concepts,and research methods.Theory and methods.The second part of the paper is mainly to introduce the external environment of the new development of police new media.It mainly includes that network security has become an important aspect of national security.The important part of network security is the maintenance of network ideology,which is also an external condition that promotes the reform anddevelopment of the current police new media.In addition,the complex types of conflicts and the intensification of conflicts caused by conflicts of interests and ideas during the period of social transformation are also necessary conditions for urging the reform of the police new media.On the premise that the market determines the allocation of resources,the media industry is increasingly market-oriented,and traffic and efficiency have become issues that cannot be ignored by the new police media,but it has also caused hidden dangers of reduced credibility.At the same time,the dissolution of official discourse caused by social media occupying mainstream discourse space and the shift of people’s attention are also worth noting.The third part of the paper mainly analyzes the current development status and value of the new police media.Starting from the three main types of functions of the current police new media,the three main types of support platforms are selected,starting from the three platforms of Weibo,WeChat,and short video,to introduce the development status and characteristics of the new media of police description.Secondly,from the application point of view,it introduces the main values and application fields of the new policing media that are currently paying attention to the public,providing services,cracking down on crimes,establishing a public security image,and guiding public opinion.The fourth part of the thesis is based on the three major new types of police media,to introduce the realization of the function and operation process.The main functions of the new police media include three aspects: First,information release,which mainly includes policy release,case disclosure and emergency warning,which is divided into three processes: topic selection,collection,and release.The second is to provide services.The services of the new police media mainly focus on household registration management,population registration,and immigration management.Accept questions from the masses and give answers.Use the Internet as a channel to handle business online.Combine online and offline,and continue to focus on key needs.The third is the public opinion collection and monitoring function,which mainly describes the current police public opinion work from the collection,storage,screening,and analysis processes,and introduces the current main public opinion monitoring and collection mode.The fifth part of the paper mainly introduces the process and results of this thesis by means of questionnaire survey and SPSS quantitative analysis.It mainly includes: describing the designideas and contents of the questionnaire,and introducing the questionnaire distribution process and recycling situation.In addition,through SPSS as an analysis tool,descriptive statistics,analysis of variance and regression analysis of the recovered data were carried out,and the two factors for the new police media to improve the user experience were obtained.The relationship between the three.The sixth part of the thesis describes the main problems faced by the police new media and their causes,which mainly include: 1.Departments’ improper positioning of new media’s ideas and lack of innovation.It leads to the neglect of users and the lack of differentiation and homogeneity.2.There are still problems with the handling of public opinion.Lack of coping and lack of ability to guide,especially lack of professionalism,can easily lead to a second crisis.3.There is no clear positioning for one’s own style.If there is no lack of interaction,it becomes a "zombie" account.Either the style is too open and the content is not serious.Fourth,the new police media currently lacks long-term construction and planning.The development gap between regions is too large,lacking operation management and guidance planning,and lack of guarantees and talents.The seventh part of the thesis is to choose the representative media platforms of "Peaceful Beijing","Weifang Public Security" and "Siping Police" as the starting point,focusing on the three major types of functions,looking for the cracking of the new police media in the current social background.Road.Faced with the current widespread problems in the police new media industry,the idea of integrated marketing communication is used to find out its own style positioning.Using services as the best means of attracting users to keep up with hot topics,the focus is to establish matrix thinking and achieve control and understanding of public opinion.Social media now occupies mainstream discourse space.The eighth part of the paper is a summary of the research.Evaluate the research mainly from the perspective of the full text,summarize and elaborate the research conclusions of this thesis,put forward the findings and achievements in the research process,and point out the deficiencies in the thesis writing and research process,which is for its own The research provides new directions and guidance,and prospects for the following research. |
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