Study On The Role Of The Government In The Holistic Tourism Development Of Liyang City

Holistic tourism is a new form and direction of tourism development.The development of holistic tourism plays an obvious role,which is not only conducive to the organic integration of regional resources and industrial integration,but also conducive to the coordinated development of economy and society.At present,Liyang City,Jiangsu Province,like all local governments,actively takes effective measures to plan,guide,standardize and supervise the tourism industry,and strives to form a systematic tourism mode with optimized resources,orderly space,rich products and developed industries,so as to create a tourism destination of the whole region.In the development of holistic tourism,the government plays an important role.However,it is undeniable that there are still some problems in the role of the government in the development of tourism in the whole region,which are mainly manifested in the imperfection of planning,inadequate guidance and support,inadequate behavioral norms,and unsmooth supervision and operation system.The reason for these problems is that the government management is facing some "failure",the market allocation function is not fully playing a positive role,and all parties participate in it The consciousness of co management is not strong.Based on the experience at home and abroad,the countermeasures and suggestions for improving the role of the government in the development of holistic tourism in Liyang include: improving the planning of holistic tourism,strengthening the guidance and support for the development of holistic tourism,standardizing the relevant codes of conduct for the development of holistic tourism,strengthening the supervision and management of tourism behavior,correctly understanding the role of the government,and playing the decisive role of the market in resource allocation,We should not only guard against the excessive play of the role of the government,that is,"offside",but also guard against the inadequacy of the role of the government,that is,"Absence" and "dislocation".