Investigation And Research On Community Participation In Tourism In Yematu Village

The 19 th National Congress of the Communist Party of China clearly pointed out that rural tourism can play a positive role on the road of rural prosperity and Rural Revitalization.The pace of contemporary people's life is becoming faster and faster,which makes more and more people urgently return to nature and relax themselves,and rural tourism is gradually becoming more popular.However,in the process of promoting economic,social and environmental development,there are also some problems.In this paper,yematu villager is the subject of investigation.Based on the perspective of community participation and supply,the paper investigates the impact of rural tourism on the income,living standard and living environment of local villagers by means of field visits,questionnaires and interviews.Through the collection and sorting of the questionnaire,data entry,descriptive analysis of basic information and factor analysis of 12 sub factor variables using spss22 software,The conclusions are as follows:The survey of the villagers' basic situation shows that the current villagers' education level is low,the young people are not enthusiastic enough to engage in the picking garden,the villagers' income is basically in the upper middle level,and most of the villagers think that the surrounding tourism has a driving effect on the picking garden;the analysis of thevillagers' attitude towards the local economic benefits shows that more than70% of the interviewed villagers think that yematu develops the township Village tourism can promote the economic development of the village and improve the living standard of villagers;the analysis of villagers' attitude towards social benefits shows that the popularity and infrastructure of yematu village have been improved by carrying out rural tourism;the analysis of villagers' attitude towards environmental benefits shows that rural tourism can improve villagers' awareness of environmental protection,villagers' living environment and surrounding green environment.The result of factor analysis shows that economic factors and environmental factors are the main factors to promote and restrict rural tourism in yematu village.The variances of the two main factors are65.167% and 9.334%,respectively.Therefore,it can be concluded that the economic factor is the most influential factor on the picking tourism in yematu village.According to the further investigation of villagers,planting technology and seasonal climate are the main restraining factors of local picking tourism.In view of the above main promotion factors and constraints,the paper puts forward some improvement suggestions,such as increasing technology investment,promoting agricultural technology,building tourism brand,enhancing rural tourism influence,increasing publicity,expanding sales channels and so on.