Research On The Construction Of Social Media In The Network Public Domain

The rapid development of Internet techno logy is changing people's daily life.In the process of democratization in China,the emergence of social med ia has brought new opportunities for the construction of the Internet public sphere.As a public med ium,micro-blog has gradually lost its advantages in forming the public sphere of the Internet after its development.The emergence of new media forms seems to bring new hope.During the period of social transformation,netizens discussed public opinion events and social hot spots on social media.The discussion of public affairs initiated by netizens spontaneously in the network public space is forming a new era of network public sphere.This paper,through micro-blog and the d ifferent d iscourse patterns,discourse environment,and the process of the rise and decline of the possibility of micro-blog as a public domain,contrasts the way of existence of the two in pub lic issues after the emergence of the two social media,and analyzes the way the netizens pay attention to and discuss the social life in the virtual space.On the virtual platform of social med ia construction,the public's dialogue on public affairs has both rational and consumptive side.This is related to the use of social med ia itself,the network environment and the communication mechanism.Through the analysis of network space,network group and network dialogue,we should build network public domain and guide citizens to partic ipate in public affairs.In addition to relying on the support of technology and the improvement of media literacy,the content of government supervision should be more transparent.