A Preliminary Study On The Management Situation Of Profitable Five-player Football Stadiums And Gymnasiums In Jinan Urban Area

Not only the football game could enhance health,but also help with build up the cooperation spirits and sense of group honor.Devoting major efforts to developing football exercise could help our citizen and society a lot,at the same time football game has a lot of fans as “the first sports”.As an important component of football,Five-a–side football is very popular among all the citizen because it requires less people,smaller stadium as well as it shoots a lot and creates a higher appreciation in recent decades.One of the necessary conditions is the stadium for five-a-side football game if we want to carry out the five-a-side football games,however because of the stronger requirement of five-a-side football game's stadiums,Profit-making stadiums of five-a-side are becoming increasingly popular.As the capital of a most populous province Shandong province,Jinan city has mature conditions to developing five-a-side football games,using profit-making stadiums of five-a-side football games as a object of study from Jinan urban area will be more representative.This article will use stadiums' status of operation from Jinan urban area as an entry point to analyze the facts that could influence the stadiums' operation for solving the problem of stadiums' operation profits.This article could give some advice to those stadiums' operation,increase stadiums' competitive advantages and profits,as well as do something good to its popularity and developments.By using questionnaire survey,mathematical statistics,document literature,field observation and logical analysis,this article will probe and analyze deeply into how profit-making five-a-side football stadiums operate and what kinds of factors could influence their operation through doing some question investigation about operators and customers,going to stadiums and doing some observation,we communicate with those people working in stadiums.In that way,we find that several factors make an important difference on stadiums' operation,which are all as follows.First of all,among all the urban area in Jinan city,the five-a-side football stadiums are concentrate on Lixia district and Shizhong district geographically,their location are all near to the key urban area and far from rural area,which is related to the commercial environment and consumption level closely.Secondly,a lot of stadiums' human resource management ability is low,which cause a lot of problems such as lack of staff,lack of skills,operators have a negative attitude on searching for talents and stafftraining.Thirdly,there are many challenges in these profit-making five-a-side stadiums,for example,their operation modes are falling behind the times,they don't have a fixed commercial process,and their consumptive structure is simplex,resulting in their simplex source of income.In addition,profit-making stadiums' attraction is influenced by traffic condition in Jinan urban area on the space,and when it comes to time,we find that these stadiums have imbalance in use efficiency.Lastly there are not a universal standard,every stadium uses their own ways in operation,as well as their architecture structures are not reasonable causing potential safety problem and development limitation.According to these problems,there are some feasible advices that all as follows.Firstly,stadiums operators should pay more attention to search for talents and staff training to raise stadiums' service level and build up core competitiveness.Not only those operators need to raise their management ability,get rid of the former management beliefs,use modern operation and diversified ideas to run a stadium,enrich the consumptive structure to raise the benefit,but also deal with the time and space problem which limit development severely,on the time,the use ratio should be balanced,decrease the vacancy rate;what's more the problem like the distance is too far and people needs too much time to get to the stadium should be solved by providing some shuttle bus for costumers.In addition,operators should have some brand sense,learn to use different ways to promote the brand value and influence;sometimes they could take part in or organize some five-a-side football games that will help promote the commercial profits and social profits a lot.Last but not least,related management department should strengthen supervision to decrease the security risk and guarantee the stadiums' healthy development.