Research And Practice Of Blended Training Based On Wechat Platform Of Guangxi Rural E-Commerce

Committee document No.1 began to launch the demonstration work of e-commerce into rural areas,and then formulated the guidance for the Development of Rural E-commerce and put forward a plan for the training of millions of talents in rural e-commerce.Farmers,cooperatives and government personnel are done with the skill training to enhance the ability of farmers to use smart phones,actively use the mobile Internet to broaden e-commerce channels,to enhance the ability to provide information service for farmers.In response to the national policy,the Guangxi government has carried out the rural e-commerce training in an all-round way since May 2015 to train new farmers to upgrade the uplink ability of their agricultural products',but the level of training is uneven and the effect is not good.As a special lecturer of Guangxi International E-Commerce Center,a subordinate unit of Guangxi Commerce Department,I set up a team of rural e-commerce lecturers in May 2016 to cooperate with e-commerce companies and train companies to carry out rural e-commerce training projects.I Successfully completed the rural e-commerce training in Jingxi,Bama,Liucheng,Hengxian,Daxin,Xincheng and other e-business demonstration counties,and found this research topic from the projects.This study tries to find a suitable way for rural e-commerce training,that is,rural e-commerce blended training,we used methods of literature research and action research as the basic research methods,trying to apply blended training in rural e-commerce training to explore whether it is helpful to improve the rural students' awareness of e-commerce,e-commerce operation skills and e-commerce cooperation abilities,thereby it will enhance the uplink ability of agricultural products.The paper is divided into four parts,with the specific content is as follows:The first part is an overview of the research,and we tease out the research status,define the theoretical supports,core essence of the blended training through reading a large number of relevant literature and online information about domestic and foreign blended learning,blended training,Wechat platform for learning or training,farmer training,rural e-commerce training and adult ability training.The second part is a survey of the current situations,using questionnaires and interviews to understand the awareness of e-commerce of the trainees who attended the training in the demonstration county of the rural e-commerce,the current situation of e-commerce operation skills and the ability of cooperation,and the needs of trainees to participate in the training in rural e-business demonstration county,.And all of these will support the follow-up training procedures,designs of Wechat platform and implementation.The third part is the construction of Wechat platform and hybrid training process,.We draw lessons from various kinds of advanced training at home and abroad,based on constructivism learning theory and the survey results.And build a Wechat platform suitable for hybrid trainingand initially and set up a Wechat platform based on Wechat platform of Guangxi rural e-commerce blended training process for the research for the next step and explore the application effects.The fourth part is the whole process of action research,according to the action research program to carry out three rounds of action research,through reflection and feedback to constantly improve the training process,constantly enrich the resources of Wechat platform.And we will understand the effect of implementation through the interviews and investigation,analyze whether the blended training of Guangxi rural e-commerce based on Wechat platform can help to improve the students' ability of e-commerce in all aspects and the uplink ability of agricultural products.The effective strategy of rural e-commerce blended training is summarize based on Wechat platform.The main conclusions of this study are as follows:1.To carry out the blended e-business training in Guangxi rural areas based on Wechat platform,it is necessary to fully understand the existing e-business ability and specific training needs of the trainees before the training in order to be able to teach students according to their aptitude in online and offline training to meet the students in different levels to learn e-commerce knowledge and develop e-commerce skills,and training can more effectively guide students to conduct e-commerce learning and practice,and truly realize the uplink abilities of agricultural products.2.Based on Wechat platform,the Wechat platform of Guangxi rural e-commerce blended training has realized the simple functions of E-commerce,effectively reduced the psychological obstacles of students to carry out e-commerce practice,and effectively cooperated with the development of off-line practical training.And it can attract students to continue to use the platform to learn and practice.3.It is required to set up group collaboration and fruit sharing for face-to-face training of Guangxi rural e-commerce blended training based on Wechat platform,which is not only helpful for trainers to guide trainees to conduct e-commerce collaboration,moreover,it helps the trainees to extend the cooperative relationship to the practice of e-commerce after training,which effectively cultivates the students' ability of e-business cooperation.4.Based on Wechat platform,Guangxi rural e-commerce blended training has fundamentally solved the core training needs of each e-business demonstration county,and the training has carried out real e-commerce practice so that trainees can complete the agricultural product uplink attempt in the training.Timely and effective completion of the training objectives of each demonstration county.The results of this study have been approved and recommended by the Guangxi International E-Commerce Center of the Commerce Department.