Management Research Of Bowling Alley In Wuhan City

In recent years,the state has put forward a series of sports goals aimed at strengthening the construction of sports power.With the launching of the national fitness program,people's living standard is improved,leisure time is increasing,and the concept of green and healthy life has been deepened.Sports leisure industry has also ushered in a new round of development opportunities.Bowling as a leisure,entertainment and health as one of the sport,is a representative of the sports in the sports leisure industry,with the continuous improvement of the market of sports leisure industry,bowling the once glorious movement gradually returned to public view.Bowling has a very brilliant history in Wuhan,and it has a very broad mass base.But under the mature market environment and high level of material conditions,the fast developing bowling in Wuhan has been slow and impeded.In the course of the management of the bowling alley,there are many problems.The bowling alley operation to update the management concept,management means with standardized operation in today's society,people's consumption habits and consumer psychology,in order to get a space for one person in the fierce competition in the market.This paper mainly adopts the comparative study method,comparative study of domestic and foreign mature management mode of Hubei University in Wuhan City,bowling alley,bowling business management status,the existing in the management of Wuhan City bowling problems are:lack of professional management personnel;lack of clear organizational structure;lack of perfect rules and regulations;lack of effective incentive policies;management means a single;service quality is low;the machine equipment is backward;marketing consciousness,in order to draw the following conclusions:In Wuhan city,leisure and entertainment industry has a good momentum of development,bowling has a great potential for development,however,The building management mode is not mature,there is lack of relevant management personnel for bowling,Lack of comprehensive quality of service personnel,single business operation,lack of vitality of the market,backward hardware and equipment,lack of publicity and so on.Based on this,there are some suggestions:the operator arena to update management concepts,innovative business bowling,development of a clear organizational structure,establish and improve rules and regulations,the introduction of professional training of management personnel,the establishment of an effective incentive policies,rich management means,pay attention to service quality,the introduction of advanced equipment,the importance of customer experience and so on for this paper.