Research On Market Development And Influencing Factors Of China University Football Association

The high-level and high-speed development of China's economy,the sustained support of national policies for the sports industry,the increasing attention of social capital to the sports industry and the continuous popularization of the concept of healthy life in the hearts of the masses all provide a good basis for the development of the sports industry.As the largest sport in the world,the development of football industrialization plays an important role in promoting the development of sports industry and even the whole economy in China.Campus football,as a part of the national strategy for the development of sports industry,is not only a "policy card" to promote the integration of sports and education,but also a "economic card" to promote the development of China's sports industry and aim at the future.As the head resource and brand event of the campus football competition system,the Chinese College Football League(now renamed the National Youth Campus Football League Men's Team)has a large scale of participation and social influence.However,due to its short time of market-oriented development,there are still various difficulties and problems in the development process.This paper is based on this background,through literature research,expert interviews,mathematical statistics and comparative research methods,taking the current situation and influencing factors of the development of the Chinese College Football League market as the research object,based on previous studies of the students' sports competition market,the current situation of the development and market development of the Chinese College Football League is analyzed,and the College Football League is discussed.The influencing factors of League market development are to find a market-oriented development model suitable for the characteristics of college football league,and to put forward corresponding suggestions for improvement.Finally,the following conclusions are drawn:(1)To achieve the basic task of educating people,improving the popularity of Chinese football and the level of athletics,and promoting the comprehensive reform of school physical education as its brand goal positioning;"student sports events belonging to students" and "student sports events with great commercial development value" as its brand positioning;based on schools,students,influence society;It will be positioned for its own brand development.Players and college students are the main target consumers.(2)In the process of market development of Chinese College Football League matches,we should adhere to the development of intangible assets and tangibleassets as the main resources,and take government resources as the guarantee.At the same time,we should rationally develop related derivative resources in combination with the actual situation,so as to maximize the value of the development of sports resources.(3)The rapid development of China's sports industry,the impact of national policies,and the continuous improvement of enterprises' active participation and investment funds are three favorable factors in the development of Chinese College Football League market.(4)At present,there are four problems in the process of market development of China University Football League: single income source and structural imbalance,defective business model,insufficient publicity and promotion,and lack of professional sports marketing talents.(5)To improve the market-oriented development level of Chinese college football league,we should start with optimizing and expanding market channels,optimizing business models and enhancing League operation.