Research On The Development Of Leisure Sports Tourism Resources In Houhai Putian Industrial Park

This study adopts the method of documentation,expert interviews,field survey,questionnaire survey method,mathematical statistics and ASEB grid analysis method,the putian houhai lake industrial park research and analyze the development of leisure sports tourism resources,the following conclusions:1,putian houhai lake industrial park has a unique natural landscape,the economic base,convenient transportation,at the same time as the deep PuXianXi such as culture,history and folk culture resources,industrial park for putian houhai leisure sports tourism resources development has provided the rich natural landscape and the deep place characteristic culture foundation..2,using the method of ASEB grid analysis putian houhai lake industrial park leisure sports tourism resources development,advantage and advantage has a long history of folk activities and sports events and the mass base;Environmental advantage is located in the golden belt of the west bank of the straits,and has abundant Marine resources.The experience has many advantages of leisure sports development;The advantages are mainly reflected in the"ability to meet the needs of tourists'travel experience and get good"physical exercise ".At the disadvantage,the activity disadvantage is influenced by the development of the mature leisure sports tourism market in xiamen;The environmental disadvantage is also the geographical location,the economic development is affected by xiamen and fuzhou;The experience is a lot of potential development projects,but at the beginning of the development,the project is single and small in quantity.The advantages and disadvantages are influenced by the geographical environment factors,and the"last mile"of zhangquan road is not perfect,which increases the cost of travel.In terms of opportunities,the activity opportunity relies on the national development of"characteristic town"policy;The environmental opportunities make full use of putian in recent years to hold domestic and foreign large-scale events;Experience the opportunity,use sports event publicity,let the visitor experience new development project personally;The opportunity of interest,with the help of large-scale events,is full of publicity for tourists.In terms of threats,the activity threat lacks the overall development awareness,and the development of the project is the same.Environmental threats,development because of geographical location affected by fuzhou and zhangquan mansion;The experience threat,the initial project is single,the management is not sound,the service guarantee lag,affects the passenger experience;The threat of interests,development is restricted by zhangquan mansion,and at the same time,it is inevitable that the early stage of development will be dominated by criminals and hackers.From the research results,the development of leisure sports tourism resources in putian houhai industrial park is influenced by many factors.Based on this,this paper puts forward corresponding countermeasures and Suggestions to provide reference and reference for the development of leisure sports tourism resources of putian houhai industrial park.