Research On The Development Mode Of Commercial Fitness Clubs In Zibo Under The Background Of "Internet +"

In recent years,the Internet has driven the growth of Libby's profits in various industries.With the development of Internet in every industry chain,the growth rate of employment has been directly or indirectly promoted.The sports industry can bring certain economic effects in the "Internet +" mode to promote the transformation of industrial structure,and further investigate the market environment in the development of "Internet +" commercial fitness clubs.The Internet platform meets customer's new consumption demand and provides value-added services by Internet + mode.Based on the investigation and study of 10 fitness clubs in Zibo,this paper analyzes the consumption pattern of the "Internet +" fitness club in Zibo,the course mode of coaches,and the online and offline operation services,so as to provide corresponding countermeasures for Zibo commercial fitness clubs under the Internet development mode.This paper takes 10 commercial fitness clubs with certain scale and influence in Zibo city as the research object,and consumers,coaches and operators as the research object.By using the methods of literature,questionnaire,interview and mathematical statistics,this paper makes a thorough analysis of the development mode and operation problems of Zibo commercial fitness clubs under the background of "Internet +".The results show that there are common problems in the development of online and offline operation mode of Zibo City Commercial Fitness clubs,online teaching mode of coaches,APP consumption mode and integration of network-shared fitness resources.For this reason,after referring to relevant literature and field investigation,the following conclusions are drawn:Firstly,after a long period of precipitation and development,commercial fitness clubs in Zibo City provide preconditions for the next industrial restructuring and change.However,the development of fitness industry in Zibo City is mainly based on the traditional operation mode,lacking the function of continuously promoting industry innovation.Although they have a variety of fitness service modes,they have not grasped the opportunity period for the development of Internet fitness industry.During the booming period of e-commerce mode in various industries,the development potential of commercial fitness clubs in Zibo city has not yet been tapped.Secondly,The average education level of fitness consumers in commercial fitness clubs in Zibo city is higher.The general consumption motivation of fitness consumers tends to be mobile Internet platform.This development mode has the advantages of convenience,not limited by region and time.In this form,the development of fitness clubs in Zibo city appears a new marketing form.How to consider introducing a unique fitness online service platform is the difficulty of its sustainable development.Thirdly,At present,many Gymnasiums in the first and second-tier cities of our country have integrated the element of internet.The coaches of commercial fitness clubs in Zibo city have limitations in their career development under the mode of Internet integration.The main purpose of coaches' online curriculum model is not to attract consumers' consumption,but to enhance their popularity through this mode.Strengthen the cohesion with the members,have higher innovation ability,will have greater promotion to the career development prospects of fitness coaches.