Exploring The Antecedents Of MOOC Usage By College Students

MOOC is free to provide quality curriculum resources to learners around the world,so there is a large and large group of learners.Among these groups,the proportion of students is increasing year by year.After the entry of MOOC into China,it quickly aroused many concerns,and China's major universities successively responded to the state's call to build a platform and launch a course for students to use.Most of the resources of MOOC come from colleges and universities,but the low completion rate of the courses and the high dropout rate have led to the lack of good use of the class in the college student community.So,what factors may lead to the use of MOOC in the College student group is not high? In order to find out these factors,this paper discusses from the following aspects.First,combing the literature of the use of MOOC at home and abroad and its affecting factors,understanding the background,development status and theoretical basis of the use of MOOC,so as to clarify the research content and methods of this paper;second,combined with the literature and the actual situation,from college students,In three aspects,the provider of MOOC platform and the producer of MOOC analyze the characteristics and composition of college students ' use of MOOC,which is convenient for further analysis of the affecting factors of the use of MOOC;thirdly,the dimension of studying the affecting factors of the use of MOOC in the literature is summarized,and the three dimensions of college students,MOOC this paper constructs a model of affecting factors for the use of college students ' MOOC based on the technology acceptance model,which integrates the successful model of information system and the innovation diffusion theory,and makes an empirical analysis of the model.It is concluded that the perceived usefulness,perceived ease of use and perceived interactivity in the user dimension of college students have a positive effect on the attitude and use behavior,and the system quality,service quality and innovation in the product dimension of the course have a positive effect on the attitude and willingness to use,and the information quality has no effect on the use of MOOC.The social impact and policy environment in the social environment dimension have no effect on the use of MOOC;fourthly,based on the results of empirical analysis,this paper puts forward some management suggestions to promote the use of college students ' MOOC from three aspects,namely,the maker of college students ' user dimension,that is,the curriculum of college students themselves,the dimension of MOOC products,To provide decision-making reference for the construction and sustainable development of MOOC.