Research On The Improvement Of College Counselors' Affinity In The Perspective Of Micro-Era

College counselors are an important member of the socialist education team with Chinese characteristics in the new era,and also are the backbone of Ideological and political education for college students,whose affinity largely influences college students' recognition and acceptance of ideological and political education.In recent years,along with the promotion and application of the "Internet + Education" model,web celebrity counselors of colleges and universities such as Qu Jian-wu,Xu Chuan and Cao Lu,skillfully guide college students' thinking with micro-blog WeChat and other "micro-media",which effectively improves their own affinity and enhances the contemporary sense and attractiveness of ideological and political education in colleges and universities.From the perspective of "micro era",further enhancing the affinity of college counselors has important practical significance for "improving the affinity and pertinence of ideological and political education,meeting the needs and expectations of students' growth and development",and it has been a hot topic to be explored in depth by the academic circles at present.Based on the above historical background and practical needs,this paper comprehensively reviews the existing achievements,especially the weak ones,in the research on "micro era" and the affinity of college counselors in the academic circle at home and abroad,and then conducts an in-depth study on this issue.After a random questionnaire survey of 645 undergraduate and postgraduate students in some colleges and universities located in the northeastern part of Sichuan,this paper finds that many college students pay close attention to and frequently use "micro-media",and have high expectations for the affinity of College Counselors under the "micro-era"perspective.At the same time,this paper also finds that most college counselors are good at using micro-media to carry out college students' ideological and political education,which is quite amiable.However,there are still some college counselors who have insufficient affinity and fail to "use new media and new technology to make work come alive",which still falls short of students' expectations and needs to be further improved.In this regard,this paper summarizes and combs the outstanding manifestations of inadequate affinity of college counselors from the following aspects: theoretical literacy,educational philosophy,emotional expression,educational discourse,platform management and team consciousness.And then this paper analyzes the main causes of the problems one by one,including: counselors' weak theoretical awareness,the lack of"students-oriented" education concept,the lack of love investment,the lack of network culture and knowledge,the lagging construction of micro-platform,the low comprehensive literacy.In consideration of the practical dimension,this paper finally proposes six strategies to improve the affinity of college counselors based on the "micro era" and the practical experience of web celebrity counselors such as Qu Jian-wu,Xu Chuan and Cao Lu,which includes: focusing on "micro platform",to strengthen theoretical literacy and highlight the charm of personality;Paying attention to "micro-culture",to grasp the cultural characteristics of students and set up the concept of people-oriented;Based on the "micro-communication" between teachers and students,to build emotional relationship and enhance emotional charm;Making good use of"micro-language",to innovate the discourse system and enhance the charm of imparting;Strengthening "micro-interaction",to create a deep interactive supply chain and show interpersonal charm;Perfect "micro-management",to pay attention to team work and cultivate comprehensive charm.After the systematic research,this paper forms the following conclusions:Firstly,the exploration of the promotion of college counselors' affinity from the perspective of "micro-era" has important theoretical value and practical significance.Secondly,from the perspective of "micro-era",most college counselors make good use of micro media and have affinity.However,there are still some college counselors who lack affinity,which needs to be further improved.Finally,the improvement of the affinity of college counselors from the perspective of "micro-era" is a complex systematic project,which needs to base on "micro-era" and learn from the practical experience of "web celebrity counselors",and construct a multi-dimensional linkage working mechanism of "micro-platform","micro-culture","micro-communication","micro-language","micro-interaction" and "micro-management".