The Role Of Operational Innovations For Promoting Efficiency In Online Education In China

This work tries to uncover the role and significance of innovations in Chinese online education market segment and its comparison with traditional Chinese education model.Most importantly the task is to reveal what can innovations do to adapt the new economic model to coexistence with the conventional model,how can it compete and potentially overcome,in terms of efficiency and profit.The thesis work also focuses on the obstacles of innovations implementation,as well as some tips of a better application based on the acquired research results.As China has overtaken the leading positions in the size of the ecommerce market,the development of all ecommerce related industries skyrocketed in the recent years,bringing up colossal growth rates,unknown to any other country before.The Ecommerce boom in China has become the foundation of an innovation – a new education business model types – ELearning,or in other words-online education business model.China has become a place where the rapid growth and innovations coexist face to face with the traditions and living principles of the past centuries.Education is not an exception.There are now more ways for students to study and more companies and models for the market to compete with.The importance of defining the role of innovations in online education is to learn its capabilities,understand why some people prefer to choose it and why not,whether they are ready for the innovative opportunities the model brings,or they want it to innovate further to improve it until deciding to try it.Answering on the questions of ?how innovative online education companies are in China?? will give the hints of their further improvement based on what the companies lack off,what their strength over the online education market competitors and traditional approach,what their customers want to see in them.?How do education industries coexist with each other? How can they develop further? ?-Understanding the roles of innovations in both – online and conventional education industries,may be extremely beneficial for the actual further improvement,greatly influencing the further economic development of the country and the nation.Literature review in this work was used to get the general knowledge of the industries and get some feedback on the creativity and innovations in China.For the deeper understanding,to investigate the role of innovations in the ELearning industry in China this work has relied on both – consumers' survey and employees interviews.Consumers' survey was used to get to know with the customer experience of online and conventional education,as well as preferences on the specific industries.Interviews meant to provide the information on the implementation of innovations in the companies,degree of innovativeness,and their potential implementation of innovations as a competitive advantage.The results of the Literature review,Interviews and survey led the work to the conclusion.Conventional education takes over the leadership in terms of consumer preferences.Online education model,although being innovative and able to foster creativity,is considered to be less efficient among the customers due to its relatively young age and underdeveloped teaching organization.The interviews with ELearning companies helped to spot that Teaching materials need to be improved based on the innovative techniques they are using.The role of Innovations there should be in raising efficiency of ELearning businesses,as when it comes to education,price sensitive Chinese consumers still value it over cheap price.Another conclusion of the work that has been discussed and proved both by literature review and the employees` interviews is that one of the online education flaws is actually the one it can hardly manage to deal with in the recent future.Online education is dependent on the consumers' needs,while consumers needs are bound to the conservative conventional education system.It sets up the attitude in students to learn everything buy heart,eulogizing the role of exams,making good scores on the exams a quality standard,main factor to succeed.This type of teaching approach does not bring up the creativity in any way and online education is only left to adapt on the market.Even there though,innovations play their role.As the innovative model of online education itself is already set up,even though it still has flaws,further eradication of its flaws through the innovative solutions in business and in teaching would help to raise its trustworthiness and efficiency,possibly making it stay on one level with the conventional model.