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The Impact Of Geographic Proximity In Sports APP On Team Activity And Team Building

Posted on:2020-02-12Degree:MasterType:Thesis
Country:ChinaCandidate:N LiuFull Text:PDF
GTID:2427330602466831Subject:Management Science and Engineering
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With the enhancement of the national health consciousness and the popularization of smart-phone terminals,various forms of sports APP have emerged,which has become an important part of people's daily life.The emergence of various forms of sports app has intensified the competition between the sports software application market.In order to occupy a place in the fierce competition environment,many sports APP software developers have to reform.They will be sports APP game,socialization,the formation of a variety of user-concentric sports APP.The aim is to maximize the needs of users and to attract and retain users.This paper mainly takes the reform of the Goodo APP in October 2017 as the background,carries on a series of research.On October 1,2017,the Goo platform launched a running range mechanism.The so-called running mechanism,that is,the platform will be based on the user's trajectory and surrounding geographical environment,for the user recommended more suitable for the user to exercise the place.The platform calls this sport-friendly venue a running field.In the past,the research on sports APP is basically from the perspective of the individual.Explore the impact of gamification factors such as points,leader boards,red envelope incentives,and social factors such as online and offline on user movement behavior.There is little literature to study from a team perspective how the use of sports APP affects the team's motor behavior.Moreover,due to the limitation of the difficulty of data collection,the previous research on the impact of sports APP on team sports behavior mainly focuses on the impact of self-driven team activities on team sports behavior in sports APP,and the lack of research on platform-driven activities on sports app.Platform-driven team activities are also indispensable for the factors that influence team movement behavior.Therefore,this paper mainly uses the goblin platform to launch the running field mechanism,research platform-driven activities will have a impact on team movement behavior?This paper mainly uses the second-hand data method which is commonly used in empirical research methods.First,collect relevant motion data from the goo sports platform.By the end of the data collection,this paper collected a total of 152 teams 38 weeks of related sports data,a total of 5776.Secondly,the sedative statistical analysis and related sample analysis are carried out by Using STATA data analysis software.Then,according to the sanple size,the corresponding double differential measurement model is established,and the research model is analyzed by Using STATA data analysis software.At the same time,in order to prevent the falseness of data analysis results,this paper also carries on the false examination of data analysis results.Finally,in order to maintain the stability and reliability of data analysis results and control the self-selecting problems in DID data analysis methods,this paper selects the double differential tendency score matching method to test the stability of the data analysis results of double differences.The theoretical significance of this paper:1)reveals that platform-driven activities have an impact on team participation behavior.2)Explore the impact that platform-driven activities can have on team-driven activities.The practical significance of this paper:l)For software platform developers,it is proved that platform-driven activities will have an impact on team movement behavior,provide a new design concept for other sports APP developers,optimize the functions related to sports APP,and better serve users.2)For the user,opened up a new mode of motion.This platform-driven activity,will better motivate users to adhere to exercise,develop a good habit of running.
Keywords/Search Tags:geographical proximity, team building, team activity, DID
PDF Full Text Request
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