A Marketing Strategy For Children's English Education And Training Institutions

With China's reform, opening up and the development of durable, national demand for education is becoming increasingly intense, and in the process to bring in more high quality civic education resource providing intellectual support for economic and social development has become a major trend. Private English education and training institutions flourished, is the product of the above background. Of course, with concomitant is the current English education and training institutions are facing increasingly fierce market competition and the huge challenge of competition. Each English education and training institutions must think about how to play to their own advantages, disadvantages, disadvantages of competition, winning the competition the serious problem. In this paper, a case study:children's English education and training institutions, and study how to make rational use of internal and external resources, develop and implement the practices and experiences of successful marketing strategies, has also made recommendations for further improvements.From a children's English education marketing strategy analysis of successful experience of training institutions, charm and high quality of the teachers teaching teachers team construction of the main tendencies in the teaching ability of the individual training and construction of teachers'attitude toward job training, and constantly sum up, improve, learn, clear criteria for faculty evaluation. A company training center with many years of training experience in improving oral English training and skills have unique methods, not just exam exam-oriented training. While paying attention to the ability to use English language training, as well as with development of English education. As for children's English training institutions, long-term cooperative relationship with customers, so that customer satisfaction is the core of relation marketing trainees and their parents. Branding is the advanced stages of enterprise development, and enterprises to break through the traditional quality management, customer relationship management is achieved by controlling the market later stage, able to effect in the partial formation of a regional market.