Research On Decision Making Of Marathon Company Participation Mode Based On Fuzzy Analytic Hierarchy Process Taking Ta Sports Culture Company As An Example

Thanks to the rapid development of China's economy and the continuous improvement of people's living standards,marathons have gradually become people's daily sports choices,and the marathon market has developed rapidly.On the one hand,China's marathon market is still in its infancy,and many marathons are immature.On the other hand,most marathon companies are still small.Marathon investment is relatively large,and their ability to resist risks is low.Every company's decision-making Is crucial.For a marathon company,there are many stakeholders involved in the marathon,and the company can choose from many modes of participation.Therefore,whether or not to participate in a scientific and effective decision-making mode of participation will have a very important impact on the development and effectiveness of the marathon company.This article summarizes two modes of marathon company participation,and based on the analysis of the factors influencing the decision-making of Ta sports culture company's participation mode,the decision-making index system for influencing the company's participation mode established by the method of fuzzy analytic hierarchy process CompareFirst of all,through the literature analysis,this article mainly divides the participation mode of the Masson event into two types:direct participation,that is,participation by the organizer and indirect participation,that is,participation in the form of sponsorship.Researched the marathon operation market and sponsored market,analyzed the decision-making factors of the marathon company,and classified the influencing factors as the basic quality of the event,the level of government support,the brand value of the event,the level of openness of the event commercialization,the economic benefits of the event,and the risk of the event Class,and systematically find the specific factors that affect the decision-making participation mode,and use fuzzy mathematics principles and analytic hierarchy process to establish a complete decision-making model.The fuzzy analytic hierarchy process will convert the original information into fuzzy variables according to the uncertainty of the original information,and use the analytic hierarchy process evaluation model to evaluate the quantitative results,ensuring that the evaluation results can reflect the actual situation scientifically and reliably.Then,it introduced the basic situation of the Ta International Marathon,conducted investment analysis on the above six categories of indicators,and finally formulated three investment plans with a total of two participation models for decision-making.Then,the fuzzy analytic hierarchy process model is used to evaluate the Ta Marathon,and on this basis,the optimal plan is selected from the feasible plans formulated,and the feasibility of the model is verified in combination with the actual situation.This paper uses multiple research methods in empirical analysis,establishes the index system of influencing factors of the decision-making participation model of marathon companies through literature analysis and expert judgment,and takes the Ta International Marathon as an example to evaluate using fuzzy analytic hierarchy process,which can be used The index system evaluates the most suitable enterprise participation model,which improves the scientificity and effectiveness of enterprise decision-making.The relevant analytical ideas and methods can be directly applied to the specific practice of other marathon companies.The shortcoming is that the analysis system studied in this paper lacks actual feedback on decision-making results and dynamic adjustment of factors,which can be further explored in future research.