Study On The Development Strategy Of Changchun Columbia English Kindergarten

With the continuous improvement of China's national economic level,the people pay more and more attention to the issue of children's education.However,in the current national education system,preschool education is still a very weak link.Problems continue to plague younger generations of parents.With the state's specific requirement of "inclusive kindergarten coverage reaching 80% by 2020",preschool education shortcomings will be gradually filled.In this context,the survival of private kindergartens Space will be further compressed.At the same time,the country has accelerated the process of new-type urbanization in recent years and implemented a comprehensive "two-child" policy,which is a policy-based demographic dividendChangchun Columbia English Kindergarten is the first Chinese-foreign cooperative private kindergarten with the main features of English and Montessori education in Jilin Province.It has been established for 18 years.The group has 11 branches,with more than 400 employees and children in the park.A total of more than 2,000 people belong to the larger preschool education institutions in Changchun.This article uses Changchun Columbia English Kindergarten as the target case to evaluate its development status and find out the problems and reasons for development.Combined with a pest analysis And swot analysis and other model tools.Through the matrix selection process,it was found that Changchun Columbia English Kindergarten has great internal advantages in word-of-mouth marketing,management effectiveness,school characteristics,and campus layout,while facing strong competitors,External threats such as pressure on teachers and students,online English training impacting the offline market,and high venue rents.To this end,a multi-strategy strategy for Changchun Columbia English Kindergarten has been developed to open up and enter the relevant market of the preschool education industry,avoiding operations Risk in a single industry while reducing operating costs,further High core competitiveness.The main structure of this article is: First,introduce the research background and significance,research methods and content,as well as related theoretical foundations and literature review.Then,analyze the development status and problems of Changchun Columbia English Kindergarten,and identify the development strategic environment.Key elements.Then,research and analyze the overall environment of the preschool education market,find out the weak links and problems in the development of Changchun Columbia English Kindergarten,and use analysis tools to find the best and feasible strategic combination.Finally,develop a strategy for Changchun Columbia English Kindergarten Objectives and selection of development strategies,elaborate on the implementation of development strategies and safeguard measures for their implementation.The purpose of this article is to use theory to better guide practice,practically put forward constructive strategic opinions for Changchun Columbia English Kindergarten,and also serve as a reference for more private kindergartens to survive and develop in the new preschool education market environment.