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The Bottleneck And Suggestion Of The Development Of Finance And Economics Audio Fee-paying Course In China

Posted on:2021-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y LiuFull Text:PDF
GTID:2427330623976777Subject:Publications
Abstract/Summary:PDF Full Text Request
With the development of economy,people's lives are becoming more hectic,with less time in pieces and more time in pieces.It is the demand of a new generation to make good use of time in pieces by using tools such as mobile phones,thus triggering the rise of new learning methods,knowledge services,audio courses are gradually moving into people's lives.In the face of the knowledge anxiety and the market demand for everyone to be the "young slashes",Businesses aimed at people's pain points,first of all,they increased the promotion of financial courses,highlighting the kind of financial content that people can learn about finance and economics by studying the content of the audio course in fragmented time,to master the knowledge of finance and economics,and to establish a different way of thinking,in order to better pay attention to economic development trends can even bring their own wealth goal and business,make it widely attention,which become people to learn this course's reasons.This paper makes a comparative analysis of the courses of finance and economics in other platforms and various ways of learning,that is,taking their future development as the core issue,using the methods of case study,literature study,analysis and induction,etc.This paper probes into the general situation,advantages and problems of the development of the audio course of finance and Economics,and tries to sum up some comprehensive suggestions for the future development of the audio course of finance and economics.Through the overall analysis,this paper thinks that the financial audio paid courses has its unique advantages in form and content,and in form from the systematic knowledge system,the convenience of acquiring knowledge,the intensity of learning purpose,the intensity of interaction,in the content,from the content of interpretation,with the economic development of the degree of agreement,the characteristics of the speaker itself,the content of the secondary liquidity,and so on to detailed demonstration.Of course,a product in recognition at the same time,there must be deficiencies.In the deepening development of financial audio paid courses,some problems have appeared,such as the homogenization of content,the satisfaction of paying subscribers,the difficulty of increasing the number of users,the assimilation of memory under the "head strategy",the impact of small videos,etc,based on this,this paper suggests that the Audio Platform can implement relevant strategies such as "market sink",segmentation of the user market,enhancing content liquidity,diversified marketing,and solving the problem of piracy,so as to ensure that the financial audio courses can reasonably integrate "education" + "Dissemination" + "publication" in the future development to adapt to the changes in market demand,bring new power for the new times.
Keywords/Search Tags:Finance and economics audio courses, "Head" strategy, XueZhaofeng's economics class, "De Dao"App Finance quotient
PDF Full Text Request
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