Research On Core Competitiveness And Promotion Strategy Of Informal Structure Sports Association

Informal structure sports associations are important sports organizations in the context of the modernization of the national governance system and governance capabilities.Research on informal structure sports associations can help the development of mass sports in China.As the basis for the survival and development of the association,the core competitiveness can provide the association with endless vitality and enable it to survive in the fierce market competition.Using the rooted theory,the thesis uses 10 core figures and members of the informally structured sports clubs as interviewees.First,it identifies 19 concepts,10 categories,and 3 main categories of the core competitiveness of the informally structured sports clubs,among which The three main categories are leadership,cohesion,and normative power;secondly,the relationship between leadership,cohesion,and normative power that constitutes the core competitiveness of sports associations in an informal structure is analyzed;finally,leadership,cohesion,and normative power are proposed respectively Promotion strategy.The research results show that:(1)The core competitiveness of sports associations with informal structure includes 3 main categories,namely leadership,cohesion,and normative power;10 categories are leadership ability,leadership attitude,leadership personality,leadership image,and attribution Sense,morale,corporate spirit,rules of conduct,individual support and action orientation;19 concepts,namely social ability,organizational ability,hard work,innovative spirit,tolerance,kindness,personal charm,identity,psychological identity,organization Atmosphere,development prospects,solidarity and cooperation,volunteer service,experience,rules,social attraction,mutual benefit,backbone members and exemplary role.(2)The core competitiveness of sports associations with an informal structure can be composed of three parts: leadership,cohesion,and normative power,and the three exhibit a "basic-processlogic" relationship.(3)The leadership of the informally structured sports associations is enhanced by the training of the core person in charge by the business executive unit or department and the communication and cooperation between the core persona and the outside world;the normative power is enhanced by internalizing the sports awareness of the members of the association.It is reflected in the construction of individual support mechanisms and a unified club system;cohesion is improved by creating a culture of sports characteristics,specifically embodied in the training of small group cohesion to consolidate the overall cohesion,strengthen the incentive mechanism,and develop unique sports projects and brand activities.aspect.