Research On Operation Model Optimization Of An Incubator From Shanghai A University Science & Technology Park

With the arrival of the dual-innovation wave,the incubator industry has ushered its peak of development,various new incubators have emerged.The operating models are flexible and diverse,which has brought unprecedented challenges to the incubator of Shanghai A University Science and Technology Park as a traditional incubator.The original traditional operating model urgently needs improvement.This paper takes the incubator of Shanghai A University Science and Technology Park as the research object,and its current operating model as the specific research content.First,the key concepts are defined by the domestic and foreign incubator theoretical literature,and the internal and external strategic environment of the company is analyzed using the PEST model and SWOT model analysis tools.And the data of the incubator 's employees and incubating enterprises is investigated by questionnaires to find out the existing problems of the incubator 's current operating model,and then the enterprise life cycle theory and resource-based theory are used as theoretical tools to carry out optimization design and propose implementation suggestions for the current operating model.This article divides the operation model of the incubator into three dimensions: management,service,and profit.In terms of management model,the incubator of the Shanghai A University Science and Technology Park has a complex and rigid management model.It is recommended that starting from the organizational structure,the original traditional Pyramid organization structure is gradually changing to a modern flat organization structure to achieve flat management within the incubator;in terms of service model,the existing service model lacks hierarchy and is not well-matched with the needs of the enterprise,so it cannot accurately serve enterprises in different life cycle stages.It is recommended to provide different incubation services according to the different performance forms and basic characteristics of each life cycle stage of the enterprise to improve the efficiency of the use of incubation resources;in terms of profit model,the current profit model has a single outdated problem,it is recommended to maintain the original income of incubation services,in accordance with the resource-based theory,use Shanghai A University 's strong disciplinary talent resources,a large number of corporate resources accumulated over the years and other advantageous strategic resources to develop new value-added incubation services and increase new profit points,such as building a technical service platform,realizing shareholding incubation and so on.Through the research and discussion on the optimized design of the incubator operation model of the Shanghai A University Science and Technology Park,it will provide implementation suggestions for maintaining its strategic leading position in the fierce industry competition,and at the same time provide a reference for the improvement and development of similar traditional incubators.