Analysis On The Evolution Of Regional Tourism Competitiveness And Influencing Factors In China

China has a vast territory spanning multiple climatic zones and abundant resources.Provinces,municipalities,autonomous regions and municipalities directly under the Central Government have both hard and soft power of tourism development,which is accompanied by interdependence and exchange of capital,talents,information among various regions.One region is both a tourist market and a destination market for another region.Meanwhile,all regions also attach great importance to the function of tourism in the political,economic and cultural development,continuously strengthen tourism investment and introduce a series of preferential policies to stimulate tourism development.In order to compete for a wider tourist range,the competition for tourism development between regions has become increasingly fierce,leading to a series of problems,such as product homogenization,environment pollution and serious resource destruction.Tourism development is faced with the pressure of product innovation,talent competition,market competition,investment competition and sustainable development.Therefore,evaluating the regional tourism competitiveness difference,exploring the factors that affect the regional tourism competitiveness difference,and enriching the theory of regional tourism competitiveness are of great theoretical and practical significance to provide reference for regional tourism departments,formulate tourism development policies and improve the overall regional tourism competitiveness level in China.In this study,31 provincial administrative regions of China(excluding Hong Kong,Macao and Taiwan)were studied through entropy method,variation coefficient method,geographical detector model,multivariate linear regression and natural fracture point analysis.Firstly,the regional tourism competitiveness difference in China was analyzed.Secondly,the leading factors in the evolution of regional tourism competitiveness are identified.Thirdly,the region types of regional tourism competitiveness are divided according to the identification results of leading factors.Finally,forward corresponding suggestions are raised for the development of regional tourism competitiveness in various regions in China.(1)From the analysis results,it can be found that there is huge tourism competitiveness difference in the four economic zones of China.The overall tourism competitiveness increases first and then decreases,and the change range is relatively small.The tourism competitiveness difference in East China shows a trend of first decreasing and then increasing,and difference fluctuation is relatively obvious.In Central China,the difference of tourism competitiveness increases first and then decreases,and the fluctuation of tourism competitiveness in different years is relatively large.The tourism competitiveness difference in West China decreases first and then increases and finally decreases,without significant regional difference in each year.The tourism competitiveness difference in Northeast China shows a decreasing trend on the whole,and the regional difference has little change.East China has the highest tourism competitiveness,which is followed by Central China.The tourism competitiveness in Northeast China and West China is relatively low.The tourism competitiveness generally presents the law of decreasing from southeast to northwest.(2)By analyzing the evolution of tourism competitiveness among provinces in China,the 31 provincial administrative units(excluding Hong Kong,Macao and Taiwan)can be divided into five regions according to the tourism competitiveness development level: Low development level area,middle and low development level area,middle development level area,middle and high development area and high development level area.The regional tourism competitiveness continuously strengthens in China.In eastern provinces with high tourism competitiveness,the tourism competitiveness levels of Fujian Province and Hebei Province are lower than other provinces.Henan Province,Hubei Province and Hunan Province in Central China are relatively competitive in tourism.In West China,Shaanxi Province,Qinghai Province,Sichuan Province,Chongqing City,Guangxi Province and Yunnan Province have stronger tourism competitiveness.The tourism competitiveness of Liaoning Province is stronger than that of Heilongjiang Province and Jilin Province.(3)In order to eliminate the one-sidedness of a single method used in leading factor identification and make the research conclusions more scientific,multiple linear regression analysis and geographical detector model were used to identify the leading factors that affect the regional tourism competitiveness in China.Combined with the results of the two quantitative analysis methods and the cross-priority indicator selection principle,the number of tourists,the number of civilian passenger service vehicles,the number of employees of travel agencies,and local financial revenue are identified as the leading factors influencing the regional tourism competitiveness in China.According to the leading factor analysis results,the research area is divided into four types: tourism area with strong demand competitiveness,tourism area with strong supply competitiveness,tourism area with strong guarantee competiveness and tourism area with strong economic competitiveness.By referring to the national tourism development policy and the research results of the regional tourism development,some suggestions are raised for the tourism development of the four regions according to the characteristics of tourism competiveness in different regions.