Study On The Transformation And Upgrading Of Dandong Majiagang Strawberry Industry

The development of agriculture has drawn more and more attention in our country.The 19 th national congress of the communist party of China(CPC)opened here today,and the deployment of agricultural development in the next five years,to highlight the "modernization"," innovation" and " integrated technology",for the development of agriculture and animal husbandry in the next five years pointed out the direction.To scientific and technological innovation as the guide,promote agricultural cost reduction,transformation and upgrading and quality efficiency.Concerning the strawberry which consider as a fresh agricultural products,Dandong Ma Jia Gang area is our country's most important strawberry production base,strawberry industry in Dandong Ma Jia Gang area has started early with a good development foundation,However it can not keep up with the development of the times,at the same time all kinds of problems are appearing.How to adapt to the current production and operation environment,seize the opportunity to develop the Dandong Ma Jia Gang strawberry market prospects,the transformation of strawberry industry and upgradeare the keys of development.This paper mainly focuses on the strawberry industry in majiagong area of Dandong city during the bottleneck period,and collects a large number of literature,as well as the study of business model and absorb the essence of many scholars.This paper expounds the present situation and existing problems of strawberry industry transformation and upgrading in majiagong area of Dandong,and sums up the present situation and problems of strawberry industry transformation and upgrading in majiagong area of Dandong by using the questionnaire survey method.Learn from the experience of strawberry industry development at home and abroad,under the guidance of industrial transformation and upgrading theory and integration of industrial integration theory and ecological economics theory.In the integration of the former theory and Dandong strawberry industry development practice put forward some suggestions on the transformation and upgrading of strawberry industry in majiagong area.For the healthy,efficient and sustainable development of strawberry industry inmajiagong area of Dandong,for the purpose of making farmers get more benefits and healthy development of agricultural industry economy in hometown,realize the double-layer development goal of agricultural economic development and ecological environment protection in majiagong area of Dandong.