Study On Cost Control Of Zte Communication Based On Value Chain Optimization

In the modern market economy,the competition of enterprises is becoming more and more intense,forcing enterprises to reduce the price of products by reducing the cost of products.If any enterprise wants to gain an advantageous position in the market economy,we must study the production process thoroughly and find out the way to reduce the cost of the product.According to the research,a good value chain is the basis for effective control of the cost,and the purpose of effective control of product cost can be achieved by the total cost control based on the value chain.The effective and comprehensive control of the product cost will not only help to strengthen the competitiveness of the enterprises in the market,but also help to quickly adapt to the internal and external environment changes in the operation.With ZTE communication as a case,this paper makes an in-depth study and analysis to find out how to control the cost of the product so as to improve the competitive advantage of the enterprise.This paper is based on the theory of value chain.Besides value chain as a cost analysis tool,it also makes use of value chain theory to study and analyze the cost control deeply.Through the search for more reasonable management methods to integrate the advantages of resources,change the enterprise management strategy,the application of more advanced enterprise management model,optimize the whole enterprise value chain,by improving the quality of product service,to achieve a higher cost profit rate.Based on this,the thesis selects ZTE of the representative enterprise of the communication manufacturing industry as the case study target,introduces the value chain cost control concept to the case enterprise,and analyzes the enterprise value chain based on the value chain perspective,and aims to find the problems existing in the cost control of ZTE communication and then combine the modern cost control.Methods ZTE's cost control is implemented in a comprehensive and effective way,so as to achieve the purpose of optimizing the cost competitive advantage of the overall value chain of enterprises.At the same time,it also hopes to be able to study the cost control of the enterprise value chain,to provide experience for the same type of enterprises,and to promote the development and expansion of the communication manufacturing industry.The paper is mainly divided into six chapters based on case studies.In the first part,the background of the topic and the importance of cost control are summarized,and the researchon the cost control of value chain at home and abroad is introduced.On this basis,the research methods and research ideas are summarized.The second part,a brief overview of the value chain,cost control and other related theories,in detail the impact of the value chain on the cost control mechanism,as well as the cost reduction methods,the above theory provides a theoretical basis for the case study.In the third part,the basic situation of ZTE is introduced,and the current situation of value chain and cost control is deeply analyzed in order to extract the problems in value chain and cost control.The fourth part,the research results show that ZTE has some problems in the cost control of internal value chain,the cost control of horizontal value chain and the cost control of vertical value chain.These problems from different value chain dimensions have great influence on the cost control of enterprises.In the fifth part,in view of the problems existing in the Zte Corp,the corresponding countermeasures are proposed from three dimensions of internal value chain cost control,horizontal value chain cost control,and vertical value chain cost control,and the cost control of value chain is improved.Specific countermeasures such as increasing R & D investment,reducing non value-added links,integrating existing internal and external value chains,optimizing cost control department setting,setting up value chain cost control,and carrying out value chain cost control performance evaluation.The improvement of value chain cost control can help enterprises to guide the market competition strategy from the strategic perspective of multi-dimensional,all aspects and dynamic balance,not only within the scope of the internal cost control of the enterprises,but also to the business value chain,the dealer value chain and the value chain of the enterprise from the perspective of the whole value chain alliance.In order to improve the profit space of the core enterprise and the benefit of the value chain alliance,to improve the core competitiveness of the enterprise and promote the core competitiveness of the enterprise,the relationship between the value chain and the internal value chain of the enterprise is deeply and carefully examined.Enter the enterprise healthy,orderly and long-term development.Finally,according to the research results of the paper Zte Corp,it is concluded that in the product system,each team is responsible for the whole process of production of a large class of products;the construction of the cost control orientation and the optimization of the value chain are particularly important,and the optimization of the value chain is necessary.In order to make the company's products have a higher share in the market and achieve a significant competitive cost advantage,the research of the Zte Corp found that the enterprise should establish a perfect,systematic,scientific and cost control management mechanism that conforms to the current situation of the company's development.The existing resources of enterprises are saved,the input cost of products is saved,and the value added of ZTE is realized.