Research On Risk Model Of Internet Entrepreneurship

With the continuous development of the Internet industry,the social,economic and other fields have depth fusion with it.The innovative entrepreneurial activities which based on the Internet play a major role in driving the development of social economy.However.The Internet entrepreneurship environment is both complicated and changeable,the impact of the entrepreneurship risk in the Internet industry on the failure of mass entrepreneurship connot be ignored.Firstly,based on the theory of entrepreneurship and in combination with the Internet development,trend and characteristics of Internet entrepreneurship,we defined the internet entrepreneurship as Internet plus entrepreneurship,with the help of Internet thinking the productivity changes in the area of tranditional industries and promote economic development through reform and innovation.The ultimate goal is to realize industrial revitalization,information benefit and strengthening governance.Secondly,according to the instruction of qualitative theory,in this paper,we chose 8 research samples to collect data through depth interview according to the Grounded Theory methodology.28 risk factors are identified and a risk model for Internet entrepreneurship was built through data analysis and theory construction.The model divides the 28 risk factors into three dimensions,which are entrepreneurial environment risk,entrepreneurial opportunity risk and entrepreneurial process risk.On the basis of the identified risk factors,the Analytic Network Process(ANP)method was used to analys and identify the key risk factors of Internet entrepreneurship,followed by business risk,entrepreneurs idiosyncratic risk and entrepreneurship operational risk.Finally,in order to improve the quality of the Internet entrepreneurship,we used the Dynamic Capability Theory to construct the strategy model to deal with the key risk factors of Internet entrepreneurship,which contains the dynamic capabilities and corresponding prganizational processrequired by the entreprise in the process.And through the transformation process of K company,the validity of the research results was verified.At the end,from the organizing element dimensions of talent,technology,management and process,we put forward some advices to improve the dynamic capabilities of Internet startups.In summary,this research is to study the risk factors of Internet entrepreneurship,proposed the Internet entrepreneurship key risk factors and strategy model based on the Grounded Theory,Entrepreneurial Theory,Risk Management Theory and Dynamic Capabilities Theory,with aim to improve thesuccess rate of Internet entrepreneurship.