Research On The Culture Innovation Of Private Enterprise In China

As China launched “Strategy of building an innovative country”,innovation has become a strategy basis of our country's development.It is of great importance to apply the innovation theory of Marxist and corporate enterprise culture theory to guide the innovative construction of our country private enterprise culture,as well as to promote the development of private enterprises and enrich theoretical system of enterprise culture in our country.The essays mainly adopted the method of combining theoretical research and case analysis.Firstly,discussion and summarization on relevant concepts of private enterprise culture have been made,to explain the importance of innovative research on private enterprise culture.Secondly,analysis has been made through the typical mode of the innovative construction of private enterprise culture both at home and broad,to summary experience and enlightenment;Besides,combining the development situation of our country's enterprise culture,the innovation of Marxism theory has been taken as the guiding principle and basic methods of private enterprise culture innovation,and the enterprise level shall put forward the idea of developing the brand culture of loyal customers,building humanistic culture of efficient staff,as well as the learning culture that could cope with knowledge economy challenge,and apply new media technology to build and promote private enterprise culture.For the social aspect,system that supports for culture innovation shall be built,the government shall create a social environment for the development of innovation,even to open the innovative private enterprise culture development.In recent years,a series of problems including ambiguous location,lacking of innovation consciousness have been occurred in private enterprise culture,which has hindered the development and improvement of private enterprise culture,and the pace of development of private enterprises also become very difficult.Thus,innovation research on private enterprise culture shall focus on exploring the road of innovative development.Meanwhile,the enterprises shall build brand culture,to achieve the principle of “people oriented,with continuous learning and innovation,to meet the challenge.” Therefore,how to scientifically apply the Marxist innovation theory,enterprise culture theory,to analyze the advantages and disadvantages of private enterprise culture,to find out the existing problems and obstacles in the construction,and even to promote the construction of private enterprise culture with the innovative and strategic perspective,all have become the topic of era significance.