The Relationship Between Self-presentation And Subjective Well-being In WeChat Moments: The Mediating Role Of Social Support

The WeChat moments is more private than other social software,and plays a very important role in the communication and relationship between college students in today's society.At present,most of the research on social networks is focused on the influence of users,and most of them are researches on foreign social networks.WeChat,as the most popular social software in recent years,the research on it can help us to understand how college students present themselves in the WeChat moments and the influence of different presentation strategies on college students'social adaptation.This research is on the relationship between college students'self-presentation strategies in the WeChat moments,social support and subjective well-being,which has certain theoretical significance and practical significance.This study can help us to understand the influence of self-presentation strategies in the WeChat moments on social support and subjective well-being.In this study,based on the existing literature,social networking sites self-presentation strategies scale,subjective well-being questionnaire and social support rating scale were used to investigate 581 college students in Nanjing,to understand the overall situation and basic characteristics of self-presentation strategies,subjective well-being and social support,exploring the relationship between them and verify the mediating effect of social support,to build the relationship model among them.The purpose of this study is to integrate the WeChat moments and subjective well-being,and introduce social support variables,aiming to reveal the influence of self-presentation strategies in the WeChat moments and individual subjective well-being,in order to provide reference for college students' self-growth.The results showed that:1.The honest self-presentation strategy and positive self-presentation strategy have significant difference on grade,positive self-presentation strategy has significant difference on the use time of WeChat.Negative emotion has significant difference on gender,subjective well-being and all of its dimensions have significant differences on grade.Utilization of support has significant differences on gender,objective support,utilization of support and social support have significant differences on grade.2.Social support,subjective well-being and the positive self-presentation strategy in WeChat moments are correlated with each other significantly.Social support,subjective well-being and the honest self-presentation strategy are correlated with each other significantly.3.Social support plays a partly mediating role on the relationship between the positive self-presentation strategy and the subjective well-being of WeChat,in other words,the positive self-presentation strategy have an indirect effect on the subjective well-being via social support.Social support plays a complete intermediary role between the honest self-presentation strategy and subjective well-being.The conclusions are as follows:1.Positive self-presentation can significantly predict subjective well-being and influence subjective well-being through the mediating role of social support.2.Honest self-presentation can significantly predict subjective well-being and influence subjective well-being through the mediating role of social support.