Design And Research Of Visual Recognition System In Zouping Fangong Primary School

With the continuous advancement and reform of the national education policy,education has increasingly reflected the important role in social progress and personal development.The trend of social development requires schools to pay more attention to building a high-quality education platform.Elementary school is the school where people initially receive formal education.Each elementary school is independent and has cultural traditions and environmental construction with different personalities.This school-age child is in a critical period of training habits and developing intelligence.The perfect visual cultural environment can subtly promote the development of students' psychological and physical health,echo the concept of quality education,and create a lively learning atmosphere for students.For the school,the vivid and complete visual recognition system can make the public recognize the understanding of the cultural connotation of the school,and realize the emotional resonance of the audience,thus promoting the school to build its own "educational field" and creating a distinctive school brand.This thesis focuses on the design of visual recognition system of Zouping Fangong Primary School.Firstly,it expounds the design concept and design elements of school visual identification system.Secondly,it analyzes the commonality of primary school visual system design according to the current situation of visual identity system design and the existing cases.Finally,through the investigation and study,the general situation of Fangong Primary School is expounded,the specific actual situation is considered,the development vision of the school brand is analyzed,and the design practice is built around the characteristics of the school through brand positioning,and strive to create a promotion.Fangong Primary School brand image is the main purpose of visual identity system design.