Research On The Communication Of Ordos Visible Culture Under The New Media Environment

In this paper,the research object is the communication of Ordos Mongolian visible culture in the new media.As we all know,Ordos Mongolians have always been an indispensable part of Mongolians.Ordos culture is a bright pearl in Mongolian traditional culture.Since human society entered the 21 st century,information has been gradually globalized,which directly leads to the mutual penetration of human civilization and the trend of great unity of human civilization.Some low-level cultural groups and tribes also declined indirectly.In this complex cultural environment,the burden of protecting and carrying forward the national excellent culture of hundreds of years has fallen on our shoulders.Although culture is intangible,it is closely related to our daily life.If we use modern high-tech as the carrier of culture,and then use reasonable and effective communication methods to promote national culture,we will get good publicity effect.Based on the theory of "three layers of culture",this paper analyzes the spread of Ordos culture in new media from the perspective of explicit culture.This paper consists of three parts: introduction,body and conclusion.The introduction describes the research object,the purpose and significance of the topic,research status and research methods.The text consists of four chapters.The first chapter describes the concept and types of the explicit culture,the three-level overview of Ordos culture and the types of Ordos explicit culture.The second chapter analyzes the propagation content,propagation form and quantity of Ordos visible culture from the three aspects of We Chat public address,Mongolian website and micro-blog.The third chapter analyzes the audience's basic situation and audience survey of Ordos explicit culture in the new media environment.In the fourth chapter,based on the analysis of the third chapter,the author puts forward the factors that affect the spread of Ordos' explicitculture in the new media,and puts forward some suggestions for improvement.The conclusion part summarizes the development,content,form,audience analysis results,the factors influencing the report and the suggestions.