Research On The Government Network Public Opinion Response Mechanism In Emergencies

In recent years,the impact of emergency network grievances on social stability has increased day by day.Due to the improper handling of online public opinion,it is easy to trigger the actual harm under the net and endanger public safety.How to grasp the law of public opinion transmission of emergencies,effectively control,and prevent from the formation of real harm and damaging the credibility of the government has become a compulsory course to challenge the government's ability to govern.Incidents are related to the safety of life and property of most people,and it is easy to attract the attention of netizens.Under the traditional discourse system,the spread of information dissemination presents a single linear communication.The communicator and the recipient lack the necessary interaction and communication,and it is not easy to spread to form a large-scale public opinion.However,the convenience and interactivity of Internet communication has broken the original discourse system.The network platform has become an important place for public interest expression,thought exchange and emotional catharsis.Coupled with the emergence of various social platforms,instant messaging,post-bar forums and other new applications,netizens can more easily spread their opinions,views and attitudes through online media,video,audio,pictures and text.Presenting a diversified,multi-platform,multi-carrier communication situation.In an emergency,netizens spread their opinions,views and attitudes on related events through the network,and form a “snowball effect” in the process.The views collide,meet,and amplify,and the risk of network public outbreaks keep on increasing.Coupled with the commercial operation of some media,due to the so-called click-through rate,traffic,powder absorption and other factors,often reports are inaccurate,leading to social hype,causing netizens' question and deny about the dealing with incidents and government ability,even forming mass-scale gathering events and affecting public security and stability.Correspondingly,there are still many shortcomings in the government's handling of public sentiment in emergencies.In the formulation of emergency plans,individual plans are not operational,and it is difficult to adapt to the new forms and new problems of the current network public opinion spread,highlighting the professionalism and complexity of the network public opinion response work.In the public opinion monitoring,the advantages of system discovery and manual analysis cannot be effectively utilized,and the online public opinion situation and the opinions of netizens cannot be accurately grasped,which is not conducive to accurately guiding and handling of network public opinion.The official response is not timely,the response to the media is single,and the advantages of traditional media and emerging media cannot be effectively utilized.The response and treatment of the public opinion still emphasize the traditional removal and blocking,and even abuse public power to suppress netizens,which seriously damages the government image,and seriously overdraws the government's credibility.In response to how to effectively respond to emergencies,the government should focus on strengthening the response mechanism,early warning mechanism,release mechanism,and disposal mechanism to realize the management of the whole process from the discovery,verification,release,disposal,and evaluation of public opinion,the furthest to ensure the smooth and maneuverability of public sentiment online of emergencies,and to win a good public opinion environment for the offline processing of emergencies.