A Study On The Motive Force Of Family Investment In Higher Education In Eastern Cities

Based on the data,which was from September to December in 2017 from the questionnaire of The Motive Force about Family Investment on Education,this paper searched the educational investment behavior in Nanjing by using the qualitative and quantitative analysis comprehensively.Introducing the research background and the researching significance of this paper;we has summarized reviews and given a summary.Choosing and calculating the motive force factors of family investment in education is the main idea of this chapter.Besides,we explained the principal component analysis,and showed the reasons for choosing Economic factors,Cultural and developing factors.What's more,combined the motive force and principal component analysis to explain the outcomes this paper has achieved.Analyzing the motive force and ranked them by significance,what's more,analyzed the path of the motive force how to work out the investment of higher education.Combining positive forces items with principal component analysis,we tried to explain the outcomes of principal component analysis.According to the data and outcomes we have achieved,from the differences and layers,we try to provide some policies.Aiming to fulfill the promotion side and staying situation,enrich the investment quality and quantity,of course,investment construction included.Pay attention to the family which has lower revenue,focusing on its needs of non-economics,but not only caring about the family who has higher revenue.At the same time,aiming for framing a systematic strategies to adjust to family's needs to higher education,we try to provide some possible ways to build a higher education policies.Unfolding the conclusion and giving more future wishes.Arranging the main suggestions of this essay,provide some probable research methods and ways.Through a comprehensive analysis of these two types of driving power,we found that,when we researched the outcome under family revenue circumstance,the families who have lower pursuits on economic payback.Nevertheless,the families which have higher income showed a different result.And no matter the families are rich or not,they both have a similar choice on mental layer.When it comes to cultural development,the rural families and families both showed similar outcomes.When we put the family role into consideration,we concluded that,whatever it's economic driving power or cultural development driving power,Basically,"Fathers "showed lower expectations and pursuits than "Mothers".When it comes to educational background,we found that the observers who have a higher degree showed a higher economic expectations than the others.However,no matter the higher degree receiver or not,they both showed a good tendency on cultural development by investing higher education.Analyzing the target of the household investment on higher education,we found that the outcome focus on the value of educated people and social interactions.Namely,the positive force of household investment is concentrated on achieving self value and enhancing social performance.As for the benefits target and social mobility target,the families are not that concerned about them.