The Feasibility Study Of The Reform Project Of Langqi Tourism Complex

Along with our country " 'much starker choices-and graver consequences-in' tourism development planning "," the national tourism and leisure programs(2013-2020)","water sports industry development planning",such as policies,cultural tourism industry as an emerging industry in recent years in our country,the economic construction in our country and the increasing proportion of investment project,has attracted more and more consumer groups,the tour industry is in investment of tuyere.Area in accordance with China's development strategy,according to the charter of fujian province,fujian provincial government in 2016 in fujian province in the 21st century building work key point of maritime silk route core,as well as by the state council by the general plan of fuzhou district,belonging to the 21st century in fujian province fuzhou mawei district Langqi island building bridgehead,the maritime silk route core will be relying on tourism,ecological industry development and construction,built in tourism leisure ecological industry,ecological agriculture,coastal town as the main body of ecological good,beautiful environment,livable appropriate industry ecological tourism island.WT group as fuzhou sasac subordinate enterprise,bear the response government construction planning,in government construction projects,operation and activate the state-owned assets,realize the value of state-owned assets,infrastructure construction and promote regional cultural industry development the important task of cultural tourism market.Toki tourism complex project,is a response to the government called for the WT group,in carries on the government investment of public welfare project,the youth exchange after the camp,to make project itself produces hemopoietic ability,to realize the value of state-owned assets,to achieve sustainable operation and development of the project,on the basis of the original project,investment of island tourism projects.This paper uses PEST method to analyze the macro strategic feasibility of Langqi island island tourism commercial projects;through summarize the status and experience of WT development group Langqi tourism complex project,using the SWOT method from the strategic perspective of Langqi tourism complex project strengths,weaknesses,opportunities and threats;prediction of each stage of Langqi tourism complex project operation from the perspective of financial profitability,and further demonstrates the correctness and sustainability of WT group planning of Langqi tourism complex project and development operations ideas,and drawbacks;finally in the specific operational aspects,and puts forward some concrete countermeasures and suggestions for further improvement.Hope this article can provide ideas for state-owned enterprise operation management of state-owned assets,providing reference for state-owned enterprises investment in the development of island tourism projects,to plan to participate in the coastal city of fuzhou construction and international ecotourism island of Langqi island construction development and construction and operation of the model of all kinds of enterprises to provide reference.